In this guide, you’ll learn how to create a lead magnet that you can use to promote Elegant Themes as an affiliate.
Creating a lead magnet isn’t too hard, generally. Still, the question is, how do you make one that people want? Moreover, how do you create one that directly correlates with the products you’re trying to promote and translates into affiliate sales?
As you follow along, you’ll end up with a complete set of lead magnets you can use to promote all of the Elegant Themes products and services. You’ll also have a comprehensive resource list, research data, and a complete understanding of your prospect leads.
What is a Lead Magnet?
A lead magnet is anything you can give for free in exchange for a person’s contact information. Lead magnets can range from checklists to a complete guide or video course and are often easily consumable.
We often use Divi style guides as lead magnets in our blog, such as the image below:
Why Do You Need a Lead Magnet?
In the early days of online marketing, people were excited to sign up for a free newsletter, but today, not much. And the reason for that is simple: information overload.
We’re often bombarded with so many emails every day that you’d rarely find yourself willing to subscribe to a newsletter.
That’s where lead magnets come in. They offer your prospects enough value to allow you to be in their inbox.
When a prospect shows interest in a well-drafted lead magnet, they tell you what they’re interested in and self-qualify themselves for your paid offers.
On the other hand, a weak lead magnet with no specific purpose will have the opposite effect.
How to Create an Irresistible Lead Magnet
An irresistible lead magnet for you as an affiliate ensures the continued growth of your audience. It also positively starts the relationship between you and your leads, making it easier to promote paid offers to them down the line.
To make your lead magnet irresistible, you need to understand your prospect and their needs. Think about it for a minute.
Who are you more likely to actively follow? A person who provides you with the information and resources you NEED, or someone who provides you with information you might need at some point in your life?
As an affiliate marketer, you need to talk to people who need the products you’re promoting. In our case, you need to understand at least how Divi works to start thinking strategically about whom you can target.
How to Create a Lead Magnet For Your Affiliate Promotions in 5 Steps
When a marketer doesn’t put much thought or effort into their lead magnet, it becomes too general or simply missing critical information their prospect needs.
An effective lead magnet serves a specific purpose, and for that to be the case, it needs to start with whom it’s helping.
Step 1 – Choose Your Lead Persona.
Divi is a WordPress page builder. Therefore, anyone could use it to create a website with WordPress. However, targeting everyone isn’t a great marketing strategy. Your lead magnet needs to be ultra-specific.
Products can target multiple buyer personas, but a lead magnet needs to have only one. And the reason is that the more accurate it represents those people’s needs, the more likely they are to opt-in and download it.
So instead of targeting people who’d like to create a website, targeting people looking to create a personal brand website would be better.
Don’t worry if you don’t know what persona to target. As an affiliate, you’d eventually want to have everyone targeted. Once you choose a persona you’d like to target, try to figure out what problems they have that you can provide a quick fix for.
Step 2 – Identify Your Value Proposition
Now that you know whom you’d like to target, you have to give them a compelling reason to download your lead magnet.
The best value propositions talk to your prospect’s needs. When you’re solving a problem you know they have, they require less convincing.
When thinking of your value proposition, bigger isn’t always better. For example, a 30-day web design course might be less enticing than a 1-hour video that shows your persona how to build a complete personal brand website.
The golden rule is to think of ultra-specific offers that provide quick solutions to those problems.
In the previous example, the 1-hour video offers a quick fix to someone who doesn’t know much about web design.
Step 3 – Choose What Type of Lead Magnet You Will Offer
After understanding your persona, and the value proposition, it’s time to decide what the type of the lead magnet will be.
There are several options to choose from that could deliver your value proposition. However, as you select the type of your lead magnet, try to keep the following in mind:
- Keep it simple – Your leads should be able to understand and appreciate your lead magnet. Ensure that it’s simple, concise, and packed with value.
- Prioritize rapid consumption – Your goal is to solve their problem as fast as possible and give them a quick win.
While you could choose any format/type, most lead magnets fall under the following categories:
- Guide/report
- Cheatsheet
- Toolkit/resource list
- Video training
- Free trial
- Discount
- Quiz/survey
- Assessment/test
- Sales material
If you’re unsure, choose the type that you feel most comfortable creating. Maybe making a video tutorial is easier if you’re a YouTuber already. For others, it could be a PDF guide or checklist.
Read: 12+ Lead Magnet Ideas and Incentives to Grow Your Email List.
Step 4 – Name Your Lead Magnet
Now that you have an offer, it’s time to give it a name to appeal to your persona. The name is essentially a headline for the value proposition. Like you’d write a catchy headline for a blog post, the title of your lead magnet will make a big difference in your conversion rates.
When naming your lead magnets, try to:
- Use intriguing adjectives
- Focus on the ultra-specific
- Make it bold
- Use numbers
Step 5 – Create Your Lead Magnet
The strategy part of your lead magnet is now complete, and it’s time to create your lead magnet. As you make your lead magnet, remember who it’s for and what value proposition you promise your prospects.
From there, it’s straightforward and shouldn’t take much time to complete. If you’d like to learn more about creating lead magnets, here are some resources:
