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One of the hardest parts about being a content creator is coming up with ideas for content. What’s even harder is when you have fantastic ideas for content, but it’s based around a product or service that you don’t have and potentially can’t pay for. That’s when...
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Keeping your bounce rate down is important. Making sure visitors return to your site can be equally important. With both of those metrics combined (a user engaging with your topic multiple times), the likelihood of conversion is much higher than it would be otherwise. One of the most effective (and...
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Being a web professional means your day is filled with software that does everything from cutting screencaps into pieces to streaming videos on a second monitor. Because of the multitude of apps we use over the course of a work-week, the smartest move we can make is using as much open-source...
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Let us be frank. The simple answer to can you still make money blogging today? is absolutely, 100% yes. The better answer, however, is it depends or even sure, if you work really hard. Don’t let that reality discourage you. In fact, we are starting out that way to set your expectations so...
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Whether a client asks for a retro-futuristic design for their new site, an organization is promoting a STEM event in their local community, a science-fiction author requests a sleek book cover, or a new research firm needs a cutting-edge website to match their cutting-edge research, STEM and...
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One of the most common types of plugin on the WordPress.org repository is the form builder. From Gravity Forms, Caldera Forms, Ninja Corms, Contact Form 7, and so on, the choices that you have are nearly endless. However, not all form builders are created equal. Each developer focuses on a slightly...
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Podcasting is attracting a lot of attention. In 2019, the podcast advertising is projected to exceed $470 million dollars. A lot of people see that number and want their share of it. They start a podcast, make fantastic content, but the dollars don’t roll in. Like blogging, there are some...
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If you are looking for how to get sponsored, you likely rely on donations or sponsorships for funding. And making sure that you are asking the right way is integral to your success. You must make sure that you lead your sponsors to the decision to hand you their money in the best way possible....
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There’s a high chance that if you’re reading this, you work on a computer for most, if not all of the day. Even if you don’t, there’s still a high chance you’re looking at a screen of some kind for the majority of the day. And that makes you tired. More specifically,...
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Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that...
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Sometimes the traditional YouTube or Vimeo embedded player isn’t what you need. Maybe you are running a membership or media site, or maybe you have any of a thousand other reasons you don’t want your videos uploaded to a major platform. Or maybe you just don’t like the YouTube or...
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Storytelling is the thing that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the customer. You tell them what problems of theirs you can solve....
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