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When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release...
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The Apple Pencil is not just a stylus. It’s a tool that helps artists create works of art their fingers just can’t, and it’s a device that gives non-artists a more nuanced way of interacting with their tablet and phone. No matter which side of the artistic line you’re on, we...
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Tattoos are (nearly) forever. So you want to make sure that the font you choose to script into your skin is as perfect as it can possibly be. The same holds true of your website. If you follow best practices, you’re not changing up themes and fonts terribly often. So if you’re looking...
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Instagram marketing is kind of insane. You can tell how insane by the spectacular failure (or maybe success?) of the now-infamous Fyre Festival. So it would be a terrible misstep not to take advantage of the power of the platform in marketing your brand. While Instagram started primarily as a...
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There’s a platitude that goes something like if you love what you do, you’ll never work a day in your life. The sentiment there is nice, but it’s wholly untrue. Even if you love what you do, it’s still work. And some days, it’s Work with a capital W. On those days,...
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Getting paid for your work can be hard. If you’re a content creator, there’s a high chance you’ve been low-balled on a number of projects. Or worse, you’ve been asked to write for exposure. Two of the more successful ways of monetizing your content creation are Patreon or...
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In the early days of the internet, you could often put a product online and sell it. You’d have to market and advertise, but that doesn’t even begin to cut it today. Without a sustainable marketing strategy that includes social media, your shop may go unnoticed. Luckily there are a lot...
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When given the choice between using a vector icon or a static image, it’s a good idea to go with the vector. They’re small and fast to load, and they can scale to any size without a loss of resolution. Font Awesome is a superb library of vector icons that you can use on your websites,...
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Affiliate marketing kind of has a stigma against it, and it is almost entirely undeserved. When done correctly (and ethically), affiliate marketing can boost your revenue, bolster networks and relationships with both customers and brands, and get the word out about products and services that you...
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Running multiple WordPress websites can be tough. That’s why lots of people want to cut their maintenance down and run multiple WordPress blogs on one WordPress install. You would only update plugins once, not six times. Security would be tighter. Users only need a single login. There are...
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Microsoft gets a bad rap. Over the years, they’ve gotten a reputation as being a bit behind the times and less-than-user-friendly. Years ago, they might have even deserved it. But not anymore. Microsoft’s latest ventures are cross-platform, intuitive, and push the boundaries of the...
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Almost any website you visit these days has a pop-up in the corner offering you help. Someone is waiting to answer your question right then and there. You may even see one in the corner of this very post. That’s because live chat is becoming the go-to method of customer service for online...
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