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Podcasting is big business these days. But it hasn’t always been. When the term first originated, and for many years afterward, very few people knew what it meant. And even if they did, knowing how to listen to one might not be in their skillset. Today, however, podcasts are simple to find,...
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Even though the old saying is that you should never judge a book by its cover, people do. The same thing happens to podcasts. Potential listeners judge the quality and colors and composition that make up your podcast cover art before they ever hear a second of your show. That means that as a...
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Not everyone has the luxury of sitting down beside their podcast co-host or interviewee when it’s time to record. While it’s fantastic to be in a studio and being able to react to and with them side-by-side, unless you’re one of a very lucky few, you need to find a way to talk to...
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The WordPress taxonomy gets a bad rap. It’s often misunderstood and misused (and that’s if the feature is used at all). But being able to set up custom WordPress taxonomies is your new secret weapon. Using them, you can provide a fantastic user experience for your readers, for...
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Speed is at the top of every website owner’s wishlist. The faster the site, the better user experience, which leads to more conversions. Also, Google ranks pages that load more quickly higher in search results. So you have a good reason to eke out every last millisecond you can from your...
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Have you ever been visiting a website and been amazed by the split-second load times? Or maybe your competitor’s website blasts past yours in terms of loading speed and the ability to handle massive loads of visitors. You might even be a first-timer and have no idea which hosting company is...
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Use any SEO plugin or service, and you will always be looking at “keywords” or “key phrases.” In general, these are 1-3 words that you want to rank for in search engines. When someone types in a query like workout, you want your fitness site to show up, for example. But...
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The podcasting boom isn’t slowing down anytime soon, and almost everyone behind the microphone wants to make the big bucks through their podcast. With podcasting being a billion-dollar industry, why not? Enter: Podcorn. A podcast sponsorship marketplace where advertisers can post listings...
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The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online between 2008 and 2013(ish)...
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The navigation menu is one of the most important elements of your website. Without it, your visitors will not be able to get to the content they need, won’t understand what content you offer, and will generally exist in a state of confusion regarding your site. Unfortunately, the WordPress...
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No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down to really parse those...
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If there’s one feature about WordPress that sets it apart from other content management systems (CMS) out there, it’s customization. Custom fields in WordPress are a built-in part of the CMS that lets you expand not only the meta-data and information you display, but also completely...
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