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Have you ever landed on a web page, started reading the content only to be interrupted by a pop up or distracted by a link to a landing page advertising a free product if you enter your email address? That’s a squeeze page. It’s called “squeeze” as the customer is intentionally...
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Email marketing is such a valuable tool in your marketing strategy. It’s a way to directly talk to your customers in a place they’re happy to receive information, because they said “yes” to hearing more from you. They want to hear what you have to say, and since they gave you their...
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Email marketing is a fantastic way for you to keep in touch with your customers, learn about them, and create a loyal relationship between the two of you. It can be planned so that your customers receive your message at a specific time and that message is delivered right into their personal space:...
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One of the largest email service providers on the market at the moment is MailChimp. Hailed as the leader for beginners due to its free service for start ups, it’s packed with easy-to-use design and deployment features. Plus it comes with a whole host of information to absorb about how to use...
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It’s no secret that we all want a fast website. Search engines and users alike want sites they visit to load as fast as possible. To keep on top of your WordPress website loading speed, and to help in resolving issues, it’s a good idea to run a speed test. There are several ways to test the...
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Domain mapping is a process that you’ll need if you have URLs parked elsewhere that you want to link to your site or redirect completely. Mapping the domain can seem tricky at first, but following the instructions will get you there. Here are a few reasons to map your domain: You have an...
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Twitter is one of the most powerful social networking tools in the world. You can use it to interact with your audience, monitor discussions on your topic of choice, lend a helping hand, and do all of this while promoting your business or personal blog. Integrating your Twitter feed into your...
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WordPress is a fine platform for building websites for schools. And, you have lots of options. This can be a website that works like a brochure that gives information about the school, a website where students can see their student information, or a full online school where students can log in and...
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When you write a blog, it takes more than just a great idea, flowing some words out onto the screen, and pressing publish. Since your readers won’t be hanging around waiting for you to publish your next piece, you need to promote your content. This is even more so if you’re a business, where...
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Search the web for information on AWeber or MailChimp and you’re likely to come up with two themes: firstly, advice suggesting that you must be using an email platform to build your email list; and secondly, a constant debate between bloggers on which of the two to use, including some who have...
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Companies have worked on building their brand for as long as companies have been in existence. We recognize brands just from their logo or colors. We visit their websites and social media networks. We even share their content with our own networks. Building a brand isn’t just for business. In...
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The loading speed of a website can make or break the success of a site. You can have awesome content and a similar site can have mediocre content, but if your pages load extremely slowly and your competition’s pages load extremely fast, your competition is more likely to get the traffic and not...
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