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For every business I know, a high-converting website is the only website worth having. If you’re going to sink time, money, and attention into a website, you might as well have a final result that gets the results you need. Getting to that point requires a good strategy, the proper tooling,...
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On-page SEO is the foundation of a strong search strategy and the most controllable way to influence a page’s visibility. It focuses on individual pages of content that are optimized for search engines and users, making it easier to rank and attract organic traffic. From keyword targeting to...
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There’s nothing worse than meticulously designing a web page and checking it on a mobile phone, and nothing is readable. Thankfully, CSS offers several ways of addressing this exact situation. One of the most long-standing tools in the CSS toolbelt is Media Queries. Media Queries let you...
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WooCommerce is a solid foundation for any online store, but revealing its true potential takes some impressive extensions. Extensions add all sorts of abilities and features to your store—some save time, some increase sales, and others just make things better. That’s why WooCommerce is...
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Website redesigns can be both exciting and challenging for businesses. There is no small amount of high hope for the redesign, yet this is a monumental undertaking. A redesign can solve your existing problems by giving you a chance to strip a site down and build it back up again. Take it from...
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Any website owner’s dream is to make their site a popular destination that people naturally find. Not only is this possible, but you have (multiple) reliable ways of determining how and where that traffic is coming from. Now, there are free ways of measuring and monitoring website traffic....
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Ever dream of setting up a system that works by itself—day and night, weekday and weekend, office hours, or on vacation? I know you have—and for good reason! Setting up automations save so much time, adds consistency to your marketing, and allows you and your team to iterate your marketing...
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You have probably tried using ChatGPT already, but there are other compelling AI chatbots, like Google Gemini, that you can use in your daily life and at work. For a week, I’ve been splitting my time between my ChatGPT Plus and Gemini accounts so I could share all the things I’ve...
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Many of us are freelancers or agency owners who build websites for clients. If you consider this your full-time job, you’re always looking for more income streams to prop up your business. I have found that SEO (and all its different types and niches) is a natural fit for most web design...
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A website’s loading speed can make or break its success. If you compare two identical pages, the faster page gets preferential treatment from search engines like Google. Fortunately, there is a way to test your website’s speed and get advice on improving it. It’s called Google...
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For those of us in the US, you know things don’t look certain for the future of TikTok. The federal ban on TikTok has left creators scrambling for what’s next. It has also created a lot of different possible scenarios from TikTok’s side. We’ve already seen lots of pivoting...
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Email marketing is one of the most efficient and cost-effective ways to reach and engage with your target audience. With the right strategy and approach, you can use email to build relationships, drive conversions, and increase customer loyalty. I have selected the most effective types of email...
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