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One of the most important underrated aspects of a website is its search functionality. So much work is poured into designing and writing content that finding it all is an afterthought. A good search function helps visitors find what they’re looking for quickly, while a poor search function...
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Email marketers are split over single opt-in or double opt-in strategies. The debate largely centers around short-term goals vs. long-term goals—admittingly an oversimplification—but there are certain things you should consider. But, when it comes to email marketing, the benefits of double...
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The WordPress editor is growing into a full-fledged site builder. Thanks to the full site editing and the new theme blocks like the Query Loop Block, you can display lists of dynamic content for any post type anywhere in WordPress with ease. In this article, we’ll dive deeper into the...
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Email is still one of the most effective marketing channels available, with a return on investment of $36 for every $1 spent. Using the right tools can greatly enhance the success of your email marketing campaigns. One such tool is SendinBlue, one of the most cost-effective email marketing...
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When most people think of Constant Contact they think of “Email Marketing”. Over the years, Constant Contact has grown from a reliable email marketing solution to an all-in-one digital marketing platform for small businesses. But is it still a good choice for email marketing today? This...
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Business owners know that having a website is table stakes in today’s economy. But what good is a website if it is never seen by your target audience? That’s why developing strategies for website marketing is so important. From optimizing your website for search engines to using social media to...
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One of the best advantages for your business to leverage is Google Analytics because it can help improve your marketing strategy and address key issues with your audience. However, finding the best Google Analytics Plugin for WordPress can be a hassle. There are many options to choose from, and you...
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Capturing demand and making sales is an uphill battle. Just because you have a website does not mean people will see it or respond to it favorably. Because of this, you should bring in effective tools to better market your website. Thankfully, there are many WordPress Marketing Plugins at your...
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Email marketing has been a constant staple for over 20 years. Its success is because of steady consumer email behaviors and the continuous development of exceptional email marketing platforms. These platforms make it easy to send emails that get results. Mailchimp has been a leading email marketing...
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Bitrix24 is an all-in-one business software with a suite of tools to help grow your company and manage customer relationships. While you could turn your WordPress website into a CRM with a project management plugin, sometimes, it’s best to leave certain business processes to external systems....
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Email blasts have been a staple of email marketing and general-purpose newsletters since the advent of bulk email. They certainly aren’t going away either. But email recipients are growing more discerning and skeptical, especially with marketing emails, so it is important to know how to send...
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Website footers have always been one of the most difficult elements of web design to get right. And WordPress footers are no different. Whether you’re just hoping to figure out how to remove “Proudly Powered by WordPress” in the footer or trying to completely redesign your footer,...
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