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Despite how great your website may be, people won’t just stumble upon it accidentally (for the most part). You have to drive traffic to your site. In addition to paying for advertising, there’s also organic traffic to think about, which requires search engine optimization...
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WordPress is undoubtedly impressive, but where it shines is as a content management system. For websites that have to go beyond being blog-centric, you may find that out-of-the-box WordPress is lacking. But, there’s no need to switch site builders. With the best free WordPress plugins for...
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While many of us have worked from home for years or are already familiar with hybrid office arrangements (come, go, stay, leave, sit, stand…), the notion of untraditional workspaces really took off during the pandemic. And even now, with a lot of companies returning to normal – or a new normal...
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Today, not every workplace employs the traditional working style of assigned seating. Hot desking (when employees show up to work and grab whatever desk is available) and desk or office hoteling (when employees can book their workspace ahead of time) are two types of hybrid office options that...
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Lead generation is a crucial component to consider when creating a WordPress website for your business. In addition to great design and SEO, you also have to consider what the visitor will do once they’ve arrived. Driving visitors to your website isn’t as valuable as converting those visitors...
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Imagine waking up in the morning, getting ready for work, and arriving at the office, only to find that … there’s no seat for you. Or, maybe you get to work and — surprise! — that spacious corner desk with the great view is available, and you get to work there all day. With hot desking,...
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An editorial calendar is an organizational tool for scheduling and publishing content on the web. They help you stick to your publishing deadlines and make sure your entire team is staying on track. Whether you’re a solo freelancer or a content manager responsible for an entire team of creatives,...
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The term “gamification” refers to the technique of adding gameplay elements to something that’s not actually a game. Gamification is built-in to video games, of course, so you wouldn’t say that a video game is “gamified,” because it already is by nature. But when gaming elements are...
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If you’ve ever built a WordPress website, you know that one tiny tweak can lead to an entire weekend of hunching over your computer to “just fix one more thing.” When mere website-building mortals make plans, the universe laughs. To combat the woes that assault even the savviest site...
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Knowing you need to produce content for your website is much different from knowing what to produce. And it’s far too easy to become paralyzed by thinking about every topic and keyword you could cover. Not knowing where to start is enough to make you not start at all. Enter Ubersuggest, a...
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The coronavirus pandemic forced practically the whole world to go remote in 2020, and everything from grocery shopping and fitness to date nights and happy hour started occurring within the home instead of outside of it. Work was no different, with companies scrambling to set up employees with...
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WordPress has a built-in feature for sending emails from your email provider, but unfortunately, that email functionality doesn’t always work as expected. When you rely on WordPress, it’s possible that a portion of your emails will never get where they’re going. To make sure your recipients...
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