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Everyone wants to be a marketer. And why not? Contemporary and comfy office spaces, talented teams and the flexibility to try new things are enticing perks. But since so many people want to be in marketing, there’s a lot of competition out there. Whether your goal is to work with global...
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Professionals who work with contracts know the horror of the client who will not pay. Chasing down payments isn’t just obnoxious and time-consuming, but it can have a major impact on your cash flow for the month. If you’re relying on that money to pay a bill and then the bill becomes...
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What’s your writing process like? When a writer hears this question, their first thought it, “None of your business.” Or, “It’s mine and I don’t want to tell you.” Even without the defense, the answer is, “Well, it changes. It depends on the project, the subject, my mood…” The...
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Winning anything is exciting, even if it’s small – that’s why those carnival games with the teeny stuffed animals make so much money. For solopreneurs, startups and small- or medium-sized businesses, there are a number of reasons to run a giveaway – people love getting something...
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Brands and entrepreneurs should listen up: nostalgia marketing isn’t just amusing, it’s also lucrative. Evoking memories of days gone by makes people care less about money and, in turn, spend more. Plus, it’s a lot of fun to look back at the trends, building blocks and even mistakes that led...
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You’ve created a digital product and you’re ready to release it to your audience. As you search for the right place to host and sell it, though, you keep running up against walls. You can put it on your website–and WordPress has lots of excellent plugins for this–but for some this...
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Facebook is exceptional at keeping us connected to people we’d otherwise lose touch with. It’s equally adept at helping us stay involved in the lives of our family, friends and professional contacts. There’s an art to picking and choosing who sees what, though – just because we can share...
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When you rely on social media to interact with your audience and stay on top of your industry, you have to make the process as efficient as possible. Twitter is still a fairly straight-forward social media platform – there aren’t so many bells and whistles that it’s impossible to...
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The starving artist is romantic in theory, but in reality it’s depressing and confidence-wrecking. There’s nothing poetic about working 10 hour days and making 2 cents per word or being such a lazy writer that you have nothing to show for your “career.” There are a lot of aspiring writers...
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“Blog” isn’t a four-letter word any longer. It’s not a joke or a waste of time. A blog can be an incredibly profitable, sound way of making a living. What’s interesting is that if you look at what top blogs do, they tend to check the same boxes, even if they’re in wildly different...
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Cold calls and emails are directed at potential customers who have not expressed interest in you. They may be in the same industry as your other core clients and they may even be actively looking for what you offer, but they don’t know you and didn’t expect to be contacted by you. You’ve...
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Emailing with clients back and forth to figure out the best time for you to get together, either virtually or in person, can get tedious and confusing. When you have an appointment booking interface on your website, both parties can communicate their availability without actually having to chat....
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