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Today’s professional isn’t the stuffy, buttoned-up, yawn of a person from the past. For the sake of stereotype-breaking, let’s talk about a different, more modern type of professional. He or she engages employees, clients and colleagues instead of making them check their watch. The ability to...
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Blogs and podcasts have stiff competition. There are so many out there that are competing for practically any keyword combination you can come up with. Unless you want to completely forgo your dreams of launching your project, though, you’ll need to choose a name – one that reflects your brand,...
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We’ve all made a rookie mistake at work that still makes us cringe. Sent a department-wide email with a typo that entirely changes the context. Spilled coffee on a crisp white shirt right before an important meeting. Mumbled something incoherent when greeting an important client. Work...
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What is a white paper? Is it an extra-long blog post? An ebook in PDF form? A promotional tool to sell a product? Not quite. White papers have a purpose, format and style that are all their own. Today, white papers are used by marketers to go in-depth on a topic – any topic, really, so long as it...
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You’re acing this interview. You showed up early, you didn’t spill coffee on your shirt and you remembered to print out a fresh copy of your resume. Not only are you totally qualified for this position, but you’ve even made the interviewer laugh. Then you’re asked a question that stumps...
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Sketch is a digital design app that you can use for a number of projects, including icons, prototyping and wireframing. (There are some things you can’t do with Sketch, too, such as heavy 3D rendering.) Many people use Photoshop for these types of design, and Sketch is a good replacement for...
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Journalists get asked the same question over and over: “How do I get a story in the news?” The answer is: you can’t. Or, you can’t force a media outlet to cover your story. Usually, the process includes pitching a journalist, ideally one you already have a relationship with, hoping they...
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InVision Studio is a prototyping and animation tool that lets you create advanced, vector-based screen designs fast thanks to flexible layers and an infinite canvas. It’s considered one of the best high-fidelity prototyping tools out there. With InVision Studio, you can speed up your workflow;...
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The customer journey is the process that your customers take when interacting with your company. It starts at the beginning, when they first learn about your company, and goes through to the end, when they complete your ultimate goal, like making a purchase or becoming a repeat customer. It may...
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Founded by Alexander Adam, Gravit Designer is an HTML-based application for designing high-quality vector graphics. Corel acquired Gravit Designer in mid-2018, adding it to their portfolio of applications for digital media. You can create an assortment of projects with Gravit Designer, including...
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Sketch is a vector-based tool used for desktop and mobile UI design, mockups and prototypes, and today it’s considered an industry standard. You can also edit and manipulate photos with Sketch. Sketch is so user-friendly that you can learn it fast even if you’ve never seen it before. It’s...
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Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked. Traditional marketing efforts were often un-trackable. You could form a shaky connection between marketing and how well the company was performing, but that was...
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