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How can something as susceptible to change as marketing have any longstanding, golden rules? Modified social media algorithms come out every few weeks. Google keeps getting smarter, putting more pressure on advertisers and content creators. As soon as you’ve mastered one tool or technique,...
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Customers can make a negative experience public within seconds. I can Tweet about a rude checkout person before the door swings shut behind me or before the customer service chat window is closed. According to the Nielsen Global Trust in Advertising Survey in 2015, 83% of people trust...
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There’s a lot of chatter about video marketing – you need it, your brand has to have it, you will totally fail without it. For some brands, though, video is more of a nicety than a necessity. You’d like to create videos, but you don’t have the budget or the skills; maybe you...
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Words have power. They clarify our relationship with another person. Encourage the first step toward the next step of a career. Provide evidence when evidence is very much needed. Yet, it’s only after a significant conversation is over that we think, “Why didn’t I record that?” We can’t...
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Designers everywhere should know about the Golden Ratio. It is a mathematical ratio that creates aesthetically pleasing designs. Since the Golden Ratio exists so frequently in nature, it’s not a surprise that its results are natural-looking. The Golden Ratio goes by several other names,...
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When a WordPress website is loaded, it runs on code. Once upon a time, that code was strictly HTML. Now, it’s a few different things, typically CSS, HTML and JavaScript. That’s the front-of-the-house, though. The waitstaff that all visitors see. Back-of-the-house runs a bit differently; there...
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A couple of years ago, I made the executive decision to get rid of my couch. I replaced it with a set of chairs and matching ottomans, comfortable but not so tempting I’d plop down and work there all day. This wasn’t quite the same as making a leap to a standing desk, but I knew that...
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Generation Z is defined by those born between 1995 or ’98 and 2010, but to simplify, let’s just say that Gen Z was born between the mid-90s and 2010. That means Gen Z is made up of guys and girls between the ages of 9 and 24. According to this study from WP Engine, 55% of Gen Z is dying to get...
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Survivorship bias is when you focus on successful businesses, strategies or people for only their successes. You admire them and want to emulate the positives. You also completely ignore their drawbacks or failures, as well as the surrounding details of their achievements. It’s like how...
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As a resume writer, I know the all-too-common words that are just so tempting to use. Responsibilities include XYZ. Managed a team of etc. Self-motivated. Even “leadership,” a skill that just about every company wants to see, has become such a buzzword that it’s lost its power....
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I’m a lifelong worrier, and some of my earliest memories from childhood are of my mom saying, “You’ll be okay. Practice your deep breathing.” I wasn’t a particularly anxious kid, and even though I have my brushes with anxiety (it feels like bees buzzing in my chest)...
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My dad worked from a home office for years, long before it was common or popular to have a commute as short as the hallway. He turned my brother’s old bedroom into an office, and he outfitted it with everything he needed. It was fully functional, stocked with all the supplies a...
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