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When I started writing content ten years ago, this type of sentence was the standard: “Splash Down water park is one of many things to do Poughkeepsie NY.” Sometimes we’d spell “Poughkeepsie” wrong to account for typos. Writers would include “things to do...
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Let’s get right to it: loyal customers are more valuable to your business than not-yet-acquired or un-loyal customers. Well-executed customer loyalty programs pay themselves back over time. Unfortunately, a lot of brands set up loyalty programs and convince customers to sign up, but they...
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Are you a “wipe the slate clean” person? How many times have you said you’ll start fresh on Monday, or the first of the month, or in the New Year? Here’s a secret: it never works. You can’t really ever wipe the slate clean, nor should you want to. You’ve come this far thanks to the work...
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At the exact moment I’m typing this, my office has 17 Disney something-or-others on the walls and shelves. Seventeen. Even I’m surprised. As much as I love all-things-Disney, the magic created through the 12 principles of animation escapes even me as I watch one of their movies. And...
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Creative Cloud may be the gold standard, but some of us non-designer “designers” need something a little more…free. I totally believe in the power of top-of-the-line software, but if you’re not going to need or use the features available, it’s too expensive. Enter the world of free...
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Designing a website is tedious, and there’s nothing more frustrating than finally finishing up and then noticing something out of place. The WordPress smiley is just that sort of thing – a teeny, tiny smiley face that came out of nowhere and is now taunting you. Here it is, the fiend (I...
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I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see me last...
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If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years. This is...
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What do you learn from this tagline: “Shave time. Shave money.” You learn that this company sells shaving products and that with those shaving products you’ll save both time and money. You’ve also peeked into the brand voice and determined that this company is lighthearted,...
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“If we’re gonna be friends, you should know that I re-heat my coffee as many times as it takes to burn my tongue, I only watch horror movies through my fingers and I seriously dislike elephants, although I wish them all the best.” That’s the most-commented-on line from my About...
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Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up 25% of the population, and that...
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Email marketing is powerful because it’s both high-impact and low-cost. Many of us have our hands in our email every single day, and what we see is so much different from what we see on our social media feeds. Subscribing to an email list means getting some sort of deal or freebie, unlike...
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