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Three hours. That’s how long I sat in the empty waiting area at Firestone for an oil change I had scheduled in advance. The guy who had checked me in was right there the whole time, so I knew he saw me. I could not imagine that they forgot about my car. Until another guy walked in, chewing a...
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About 12 years ago, I had the worst interview of my life – I still get lightheaded thinking about it. The head of the department called to invite me to lunch. “It’ll just be a casual conversation,” he said. “We’ll grab lunch and I’ll tell you about the...
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When I worked at The Culinary Institute of America, we had a Dale Carnegie-inspired seminar on how to talk people. The speaker had us close our eyes and envision this: You’re walking down a neighborhood street and you stop in front of a house. There’s a gate with the homeowner’s...
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Pop quiz. What is this: ? A) An emoji crying tears of joy. B) A picture that’s worth 1,000 words. C) An Oxford Dictionary word of the year. Answer: All of the above. Emojis have been around since the late 90s when they first showed up on Japanese phones. Fast forward to the 21st century. The...
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Google Chrome is the most widely-used web browser, with Safari, Firefox and others so far behind it they may never catch up. With so many add-ons available in the Chrome web store, you can customize your browser in countless ways to help you work more efficiently and build better websites. We’ve...
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Can you believe we’re still getting calls from telemarketers? If I happen to accidentally answer, I hang up when they’re mid-sentence and I say out loud, usually to nobody, “Has that ever worked?” It’s hard enough to get business from cold emails. I’m baffled at how anyone has ever had...
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The angel on your right shoulder says that quality content is about being creative and compelling, writing copy you can stand behind and that the world’s finest authors would be proud of. The devil on your left shoulder scoffs at that – quality is all about the numbers and beating the...
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Full disclosure: I’m part of a book club. It’s an all female book club, we read self-improvement books and we all show up to our virtual meeting in different stages of pajamas – sleek yoga pants to misshapen sweats. It’s corny, emotional and exactly what it sounds like. At the last meeting,...
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People are notoriously bad readers, especially when it comes to online content. We scan and skim to pull out the chunks of information that are most appealing to us. Digest small bits at a time, never finishing an entire article. Make comments, sometimes harsh ones, that clearly show we don’t...
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You’ve poured your time and energy into a blog post. It’s formatted perfectly with links and media. You’ve sent it into the world for everyone to ooh and aah over. Then you do it again with a brand new post. And then another one. Before you know it, that post you spent so much time on...
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