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For the most part, WordPress plugins work well with just about any host. However, a plugin can duplicate a feature a managed host offers (which gums up the works), or it can kill performance. There are also plugins that pose security vulnerabilities or are known to be vehicles for spam. That’s...
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Creating content is a blogger’s main job, and even if your site isn’t blog-focused, it may still be heavy on content. Finding a keyword to start with is…well, just the start. There are a lot of other keywords that you could and should use. That is if you could only discover them...
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Google may be the 800-pound gorilla in the search engine area, but it’s not the only contender. With so many alternative search engines to choose from, it pays to know your options. Whether you want a better search experience for yourself or you want to gear your site to a new segment of your...
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Every website owner should understand the ins and outs of sitemaps. Your sitemap is what tells search engines what exists on your site so that the pages can be included in search results. And sitemaps also help users find their way around your website once they’ve landed on a page. In this...
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To reach as wide an audience as you possibly can with your website, you may want to consider people who don’t speak the same language as you or who may live abroad. There are two major benefits to multilingual SEO and International SEO. First, your website will be searchable in new markets. That...
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Google may be the most-used search engine in the world, but it’s not the only option out there. Search engine users tend to be loyal customers, as they’ve bought into a specific ecosystem for specific reasons. So while many pledge their allegiance to Google, others are devoted to an...
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Duplicate content refers to content that appears online in more than one place. By “place,” we mean a page with a unique URL. It can be exactly the same content or almost exactly the same, and it can be on the same website or on another site. You may not get penalized — technically...
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Writing simple content isn’t about dumbing it down. Instead, it’s about reaching and then keeping a wider audience by making your content easier to comprehend. More than anything else, you want readers to grasp what you’re saying. The Yoast SEO Readability Score is a way to check...
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You already know that you have to use keywords in your content in order to optimize it for search engines. But how do you optimize your site for why the user is searching, not just what they’re searching for? Search intent is the difference between being able to give the user an answer to...
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When your website has links pointing to it, whether those are internal or external links, your organic traffic is likely to improve. Both from users clicking those links on external sites, and from search engines “crawling” the web and finding your content. Using various SEO link...
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Link building should be a standard part of any SEO campaign. The idea is that the more high-quality, authoritative, trustworthy sites there are linking back to your content, the higher your site will appear in search engine results and the more traffic you’ll see. And there are a lot of ways to...
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Backlinks are an integral part of your SEO content marketing strategy. Search engines think of backlinks as votes for your content. While there are some backlinks that aren’t great for your site (which we’ll get into), the more backlinks you have in general, the higher your search...
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