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It can be difficult to find a video editing app that has everything you need in one place. If you want to apply effects, filters and stickers, you may have to do it in one app, then use another to trim your video and add music. What about if you want to stitch together multiple videos with blank...
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When you create software that you want to share, or you use a product that you want to adapt, questions about what is and is not legal pop up. Even programs that have an open source license aren’t free-for-alls. If you don’t know the specifics of what the license allows, you could get into...
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When you build and maintain a positive brand image, more customers are likely to buy your product. Consistency breeds trust, which results in better customer sentiment, which can raise your reputation – it’s cyclical. On the flip side, even something as seemingly inconsequential as one negative...
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Twitter itself is a marketing tool, but within Twitter, there are even more opportunities to connect with your audience and get your content noticed. Creating high-quality content and encouraging shares from your audience is just a portion of your strategy. And if you’re only using branded or...
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It’s inevitable that your business will have to deal with a crisis at some point. And while your company may be able to keep a lot of crises at bay, when outside or uncontrollable factors come into play, you’ll have to think on your feet. Situational crisis communication theory and crisis...
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The globally-recognized Project Management Professional (PMP) certification from the Project Management Institute (PMI) is the preeminent certification for professionals who handle project management. While it’s not required by all employers, it’s certainly preferred. You can take it at any...
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Every person at a company should have customer service as a priority, whether they’re the CEO or a front-line support agent. We’ve collected 30 of the best customer service books, some that take a broad look at various aspects and others that drill down into niche topics. You’ll learn plenty...
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Leaving a job is stressful, whether you’re excited to move on to a better opportunity or you’re fed up with your employer and need a way out. If you have a good relationship with your boss, you may be worried about disappointing him or her. If you have a bad relationship with your boss, you may...
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Reddit is a user-created social news aggregator that’s referred to as the front page of the Internet. That’s a nod to the front page of a newspaper, where you find the most important information for the day. Basically, Reddit is an enormous collection of forums on practically any topic you can...
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Persuasive writing and advertising techniques convince people to take specific actions or agree with you. You give them a choice and a compelling reason to make the decision you want them to make, and (if you’re good at it) they won’t be able to refuse. The key is that the user – the reader,...
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No matter how much they love their job, work culture and coworkers, employees don’t want to be subjected to embarrassing or lame icebreaker games or team building exercises. Even thinking that a game of charades could be waiting is enough to make some people call in sick if they know a meeting is...
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Your brand identity isn’t complete without core values, and your work culture may be muddled as well. When you know your company’s core values, employees can stay focused on the brand while working on various projects. Plus, employees who feel they’re serving a purpose at work are more likely...
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