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Over the years, I’ve had several business ideas that I’ve fallen in love with. I did my research for each, saw that my ideas were somewhat viable, and then set out to create the absolute best version of my business possible. That meant building an awesome website, refining the services I would...
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Millions of people from all over the world are handing in their notices, waving goodbye to their cubicles, and trying to make it as freelancers. Designers, developers, writers, and consultants – these are real people leaving their 9-to-5s to pursue their dream careers. Thanks to the internet,...
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If you’ve been using WordPress for more than five minutes, you’re probably already aware of the powerhouse of WordPress eCommerce, WooCommerce. After all, developers WooThemes estimate that WooCommerce powers around one-third of all online storefronts. I’m also sure that...
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We all started blogging because we wanted to be heard, right? And whether we are blogging for fun, to inspire, or to make money, without an audience your blog is nothing. But what happens if your audience isn’t consuming your content in the quantity you were hoping? Most bloggers either give up...
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As the old adage goes, ‘time is money.’ Without the comfort of a fixed, regular salary, freelancers should keep that saying firmly in mind. After all, when you spend an hour unproductively, you wave goodbye to that hour’s earnings. As a freelancer myself, I’ve learned this the hard way...
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Life as a freelancer can be pretty exciting. You get to kiss goodbye to your boss, choose your own hours, and pick the projects that interest you the most – plus you’ll probably earn more, too. However, as time passes and you secure more clients’ business, you might start to feel like...
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It seems like there are a lot of talented WordPress freelancers out there who aren’t making half the money they deserve. For many of these freelancers, it isn’t a lack of skills or talent that’s the problem. Rather, their weakness is handling the business side of things – something many...
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It’s been nine years since Matt Mullenweg hosted the first official WordPress conference – the 2006, San Francisco-based WordCamp. Since that date, the WordPress events industry has boomed, with WordCamps springing up in 205 cities, across 48 countries. The popularity of these often-smaller,...
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Very few things have a bigger impact on a business’s bottom line than its prices. One of the four Ps of the marketing mix, the price tag you attach to your products will directly impact the demand for your products as well as margin per unit. In other words, changing your prices is a quick way to...
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In the business world, there’s one particular worst-kept secret that’s always interested me: it’s cheaper and easier to convince existing customers to buy from you again than it is to attract brand new customers. Despite this, many business owners continue to splurge large portions of...
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Many businesses think of customer support as a cost center. It’s a part of your business with a (potentially hefty) cost attached, but which doesn’t directly generate revenue. With this in mind, I can understand why many business owners view the costs attached to customer support with...
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There’s a well-known phrase in the business world: “revenue is vanity, profit is sanity.” Because it’s a catchy quote, it’s easy to ignore the important point that it highlights – that most entrepreneurs prefer to chase eye-catching metrics that make them look good, rather than the...
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