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Everywhere you look it seems like the number one piece of business advice being dished out these days is that you need to target a niche. And it seems to make sense, doesn’t it? But if that’s the case, why do so many WordPress design or development companies staunchly avoid defining a specific...
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Do you imagine that anyone sat down next to Picasso or Monet while they were painting, all the while providing them with advice on colors or textures or how to make their artwork feel more alive? No. Probably not. Nobody with an ounce of creativity in they body likes to have someone else tell them...
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Considering that across all industries, only 3.26% of emails generate a click-through, it’s of paramount important to have a decent understanding of email marketing if you’re hoping to engage effectively with your audience. In this post we’re going to cover the top seven types of email...
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In this highly competitive world, WordPress developers will often take low paying projects as a means to kick-start their career and build a portfolio. Starting with a low cost gig is an oft-used method and scores of developers will attest to its effectiveness. While this method does knock at the...
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As a writer, delving into the hotly contested debate that pits designers against developers is akin to jumping into shark infested waters. While I’m in no way suggesting that designers or developers are unfriendly or inclined to bite (surely not!), there seems to be a long-standing debate as to...
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The next time you’re looking over a plugin description at the WordPress.org Plugins Directory, pay attention to how long it takes for your eyes to drift over to the rating in the right sidebar. I’m guessing it’s only a second or two. Many of us do it so automatically, we may not even realize...
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The wide reach of the internet has opened up an avenue that was never before available to the small businessman – outsourcing work to a global pool of workers. WordPress is an extremely popular platform, and you will find thousands, if not hundreds of thousands, of professionals working...
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It’s impossible to be in business for any length of time without coming across the occasional problem client – it’s just part of the process. And if we’re being truthful with ourselves, it’s not always the client’s fault, is it? Sometimes it comes down to a simple personality clash....
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Have you ever developed a WordPress website for a client who for all intents and purposes received everything outlined in their contract, yet when their next project or website refresh came along, took their business elsewhere? It can be a very frustrating process. Developing a website for a...
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For as long as most of us can remember, WordPress has used TinyMCE as an interface for content creation. The intention behind using such an editor was to make blogging accessible to all – no need to learn HTML; just get writing. As the world’s most popular content management system, WordPress...
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Once you’ve handed over a WordPress website to a client, it should be champagne for everyone. Unfortunately, in reality, Murphy’s Laws tends to take precedence over champagne moments. There are plenty of things that can (and do) go wrong after handover, and the client may very well be the...
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The old adage that ‘time is money’ has rarely been more appropriate than it is for freelancers today. More specifically, being able to accurately estimate your time is an essential skill for any WordPress developer. However, the ability to accurately judge how long a project will take to...
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