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So you’ve decided to set up shop as a WordPress developer. You’ve got a lot of personal projects under your belt and have set up several websites for friends and family. How hard can taking things to the next level be? Let’s not mince words – it can be quite rough out there for a...
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User engagement is the lifeblood of every successful WordPress blog. We all want readers who are involved and eager to expand the conversation online. You’re looking for an audience who will not only provide thoughtful commentary on your content but also help drive more visitors to your...
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As a wise man once wrote – making your way in the world today takes everything you’ve got. Our industry is incredibly competitive and cut-throat when it comes to prices. Whether you’re looking to make it on your own, or leading an agency, you’ll need to master a broad range of...
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After months of development, you have a great new WordPress theme or plugin ready for sale. You’re confident your product will help users and be worth every penny of its price. But what should that price actually be? Let’s consider another scenario. Maybe your product has been live for...
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Arguably, one of the best things about WordPress is its diverse range of potential uses. For many blogs that might mean that very little is made of the WordPress users system at all – there’s just one account from which all administration and content creation is performed. However, for...
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So you finally took the plunge. You studied like crazy, gained a lot of work experience, crafted a stunning portfolio and began to offer your services as a web designer, but the clients aren’t quite lining up yet and a lot of the ones that do contact you end up walking away – often citing a...
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Client education is all in a day’s work for web developers and designers; often, it’s part of the pitching process. Some clients don’t care how we build their sites, as long as we build them well. Others, however, know just enough to be dangerous – they want the details and are...
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Although this post is directed towards WordPress developers, it applies to anyone working in the WordPress freelance arena. There are really only two kinds of entrepreneurial freelancers: Those who place a high value on personal performance and improvement. Those who become more comfortable with...
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Getting your freelance WordPress business up and running can be an exciting time. It’s your chance to break out of the nine-to-five grind and build something you can be proud of. But the feeling of excitement is often short-lived. It usually doesn’t take more than a few days for the realization...
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Search Engine Optimization (SEO), most of us would agree, is vital in ensuring the success of many clients’ WordPress websites. If nobody finds your client’s site, that client isn’t going to get business from it and they’re not going to be able to justify spending any more...
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An award-winning blog serves up information to readers like a five-star restaurant. Taxonomies are the menu advertising “food” to both guests and SEO spiders. Categories and tags are part of the active ingredients that make your bouillabaisse bubble with tasty morsels of nourishment...
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WordPress is aiming for 50% market share, in Matt Mullenweg’s own words from an interview with Kitchen Sink WordPress: The next goal is the majority of websites. We want to get to 50%+ and there’s a lot of work between now and then. As the percentage increases, it gets harder and harder to...
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