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The path to success is paved with obstacles. Knowing what your business’ strengths and weaknesses are is key to sorting those roadblocks out efficiently. The goal of a Strengths Weaknesses Opportunities Threats (SWOT) analysis is to give you better insights into your brand. With that...
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Websites are exposed to a lot of threats. Malware injections, plugin vulnerabilities, distributed denial of dervice (DDoS) attacks and brute force attacks, and many other scary possibilities exist. Without a Web Application Firewall (WAF) or other security measures, you’re leaving your...
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Few things in life are as nerve-wracking as job hunting. You can send your resume to dozens of hiring managers and not hear back from any of them. In those situations, application follow-up emails can be your greatest allies if you know how to use them correctly. A solid follow-up email can be a...
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It used to be that all you needed to do to land a job was to walk into an office, deliver a copy of your resume, and give the boss a firm handshake. These days, most companies won’t even let you past the front desk to deliver a physical document. However, hiring managers may pay attention if...
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Data is the new gold. Almost every website and app collects at least some information about users’ behavior. However, some of your visitors may want to exercise more control over who’s monitoring their online habits. That’s why if you’re using a tool such as Google...
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Successful businesses require strong guidance from the people at the helm. Some say leadership is an innate quality only a few possess, but we’re of the mindset that it’s a skill you can hone just like any other. One of the best ways to do so is by listening to podcasts from the...
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Twitter is the ideal playground for witty, social media savvy brands. Despite the platform’s small character count, the best business accounts manage to shine from a marketing standpoint by driving engagement, providing customer support, and even increasing awareness of their products with...
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Most businesses rely on customers spending money not once, but as many times as possible. The aim of popular rewards systems is to give shoppers incentives to keep coming back, and there’s no reason why you can’t implement one for your brand. To that end, you’ll want to check out...
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It’s hard to have a successful website without visual content. Any page you visit likely includes some combination of photos, icons, or graphics. However, if you encounter the HTTP error when uploading images to WordPress, you may find yourself unable to incorporate them on your...
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We’re bombarded with so many ads every day, it’s no surprise many people become fed up with promotions in general. If you want your business to stand out in a sea of generic campaigns, you need to think outside the box. Experiential marketing is one way to do just that. In this article,...
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Successful blogs often lead to strong online communities. This means people keep coming back to read your content, comment on it, and in some cases, contribute with amazing ideas of their own. Opening your site up to user-submitted articles can be a smart way to fill your post calendar and build...
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If you run a business, you want more money coming in than the amount going out – that much is a given. When you work as a contractor, you need to think of yourself as a company if you’re going to scale. That means taking steps to ensure you maintain a positive freelance cash flow. In this...
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