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Memes are everywhere. If you open any of your social media apps right now, we’re willing to bet you’ll run across one or two right off the bat. However, these funny graphics are good for more than just a laugh – they can also be potent marketing tools if you know how to wield them. To...
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Knowing who your customers are is key to any business. Demographics such as age, gender, and socio-economic status can help with that. However, raw numbers don’t paint the whole picture. To really understand your audience, you need to get inside their heads, which is where psychographics...
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Resumes lay out facts. They give prospective employers an idea of who you are through carefully chosen data points. Which is why they seldom tell the whole story. Another applicant might look better if you consider qualifications alone, but who you are also plays a massive role in hiring decisions....
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Promotional videos are nothing new. Television ads have been running since the early 1940s. The format and delivery channels might have changed, but this marketing technique is still all about brand awareness and sales. If you incorporate the right elements, you can dramatically boost your...
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WordPress has evolved a lot since its early days. The last two years, in particular, have brought massive changes including the Block Editor. Other platforms, such as Movable Type, have stuck to their roots of accessibility and ease of use for bloggers. With that in mind, we’re going to...
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With the right tools, you can easily transform your WordPress website into an online store. The problem is, most e-commerce plugins focus on enabling you to make sales rather than optimizing the entire conversion process. That means you could be leaving money on the table, which is where CartFlows...
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