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When it comes to marketing efforts, every company has its own approach. In email newsletters and on roadside billboards, brands send messages to their customers. Most brands use multichannel marketing to connect with their client base and others use omnichannel marketing. In this post, we’ll...
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You’ve created a digital product and you’re ready to release it to your audience. As you search for the right place to host and sell it, though, you keep running up against walls. You can put it on your website–and WordPress has lots of excellent plugins for this–but for some this...
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Facebook is exceptional at keeping us connected to people we’d otherwise lose touch with. It’s equally adept at helping us stay involved in the lives of our family, friends and professional contacts. There’s an art to picking and choosing who sees what, though – just because we can share...
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The starving artist is romantic in theory, but in reality it’s depressing and confidence-wrecking. There’s nothing poetic about working 10 hour days and making 2 cents per word or being such a lazy writer that you have nothing to show for your “career.” There are a lot of aspiring writers...
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Zoho has made a name for itself with reliable, slick, and easy-to-use software. More than that, they generally provide the base product for free. Zoho Cliq is no different. Cliq is a Slack-alternative team chat that is integrated into the Zoho CRM and suite of enterprise tools. What is Zoho...
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Cold calls and emails are directed at potential customers who have not expressed interest in you. They may be in the same industry as your other core clients and they may even be actively looking for what you offer, but they don’t know you and didn’t expect to be contacted by you. You’ve...
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Today’s professional isn’t the stuffy, buttoned-up, yawn of a person from the past. For the sake of stereotype-breaking, let’s talk about a different, more modern type of professional. He or she engages employees, clients and colleagues instead of making them check their watch. The ability to...
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We’ve all made a rookie mistake at work that still makes us cringe. Sent a department-wide email with a typo that entirely changes the context. Spilled coffee on a crisp white shirt right before an important meeting. Mumbled something incoherent when greeting an important client. Work...
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Email signatures may seem insignificant, especially with more prominent branding elements in play, but they can make a big impact on how professional your brand appears to subscribers. Plus, creating your custom signature with a tool such as WiseStamp can even boost your conversions. In this...
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Being a web professional means your day is filled with software that does everything from cutting screencaps into pieces to streaming videos on a second monitor. Because of the multitude of apps we use over the course of a work-week, the smartest move we can make is using as much open-source...
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Let us be frank. The simple answer to can you still make money blogging today? is absolutely, 100% yes. The better answer, however, is it depends or even sure, if you work really hard. Don’t let that reality discourage you. In fact, we are starting out that way to set your expectations so...
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You’re acing this interview. You showed up early, you didn’t spill coffee on your shirt and you remembered to print out a fresh copy of your resume. Not only are you totally qualified for this position, but you’ve even made the interviewer laugh. Then you’re asked a question that stumps...
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