Learn about Marketing on the Elegant Themes blog
Of all the SEO tips and advice out there, the one that remains consistent through every Google algorithm change is this: you need backlinks to rank in search results. Having other folks link to your site gives Google proof that your site is trustworthy and that you’re putting out content that...
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Spotify made a lot of waves in the podcasting industry during 2019. They bought Anchor, a podcast host, began producing original content, and launched their very own podcasting dashboard on the platform called Spotify for Podcasters. To top it all off, they just recently licensed the most popular...
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Video content is growing in popularity, and can be a key method for marketing your business. However, you may not have someone on your team who’s comfortable in front of a camera, or the tools to create traditional high-quality videos. Fortunately, you can always create animated videos as an...
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Video content is booming, which means more people than ever are in need of user-friendly and affordable ways to create videos online. With so many platforms to choose from, however, it can be difficult to discern which ones are actually worth considering. Whether you plan to launch a vlog, need to...
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For the most part, writing has a single purpose: to communicate. That means that as writers, it is our job to get to the point as quickly and as concisely as possible. Burying the lede means the opposite of that. When someone buries the lede it means the writer is holding the most important...
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Social capital is an idea that has been around for more than a century, though its meaning has shifted over time. In the past, social capital defined the way a group of people in a community came together to build mutual trust and work together. Today, it also applies to the way brands interact...
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Have you ever joined a Twitter chat? Did you know that they are a great way to improve your social media presence? If you ask any digital marketer or social media specialist how you can improve your online presence, they will tell you to simply “show up.” Showing up means being active...
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Flodesk is a fairly new email marketing platform that is affordably scalable and easy to customize. It’s a highly visual platform equipped with simple tools and aesthetically pleasing designs. If you’re looking for an affordable service that provides beautifully designed email templates that...
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Are you looking for help kick-starting your brand’s marketing strategy? If so, partnering with a KOL (Key Opinion Leader) could be your best bet for reaching your target audience and getting your brand marketing off to a great start. If you’ve been following the evolution of marketing over the...
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Bounce rate. Two words that strike fear into website admins everywhere. The idea that people come to your site, glance at your content, and then leave without interacting is everyone’s worst-case scenario. You can’t control people leaving your site. Eventually, everyone will leave. But...
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When you build and maintain a positive brand image, more customers are likely to buy your product. Consistency breeds trust, which results in better customer sentiment, which can raise your reputation – it’s cyclical. On the flip side, even something as seemingly inconsequential as one negative...
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It can be hard to choose the right social media tool for your team. Some tools have most of the features you need but are still missing important things your team needs. In the end, you could be stuck using two or three tools to get things done. In order to help you make a decision for your social...
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