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It can be hard to choose the right social media tool for your team. Some tools have most of the features you need but are still missing important things your team needs. In the end, you could be stuck using two or three tools to get things done. In order to help you make a decision for your social...
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Twitter itself is a marketing tool, but within Twitter, there are even more opportunities to connect with your audience and get your content noticed. Creating high-quality content and encouraging shares from your audience is just a portion of your strategy. And if you’re only using branded or...
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It’s inevitable that your business will have to deal with a crisis at some point. And while your company may be able to keep a lot of crises at bay, when outside or uncontrollable factors come into play, you’ll have to think on your feet. Situational crisis communication theory and crisis...
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Content marketing is essential for many businesses and brands, but it can be time-consuming to keep your marketing pipeline full. One way you can save time and money in your content marketing is by repurposing content. Repurposing content means that you take one piece of existing content and use it...
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Google is always looking to provide better solutions to users’ problems. One of the ways it tries to do so is by delivering answers directly within its results pages to save searchers a click or two. These are what we call “featured snippets.” Not only do Google featured snippets...
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If you’re on social media, you’ve probably seen a lot of brands that share user-generated content. From a marketing standpoint, it’s a killer move. However, you need to approach it the right way in order to utilize it to your advantage. To incorporate user-generated content in...
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Reddit is a user-created social news aggregator that’s referred to as the front page of the Internet. That’s a nod to the front page of a newspaper, where you find the most important information for the day. Basically, Reddit is an enormous collection of forums on practically any topic you can...
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Persuasive writing and advertising techniques convince people to take specific actions or agree with you. You give them a choice and a compelling reason to make the decision you want them to make, and (if you’re good at it) they won’t be able to refuse. The key is that the user – the reader,...
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Over the past seven years, the use of mobile devices has increased by 220%. Viewers are now using their mobile devices more than ever before, and that number is only set to increase. In light of that increase, it makes sense that vertical video is picking up speed. For instance, when users are...
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For many corporate and personal brands, video is more important than ever before. With 78% of people online watching videos weekly–and 55% watching daily–it’s a great time to gather video marketing tips for your strategy. A staggering number of viewers watch video content online. In...
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Your value proposition is one of the strongest tools you have to convert strangers into leads and leads into customers. If you have a weak value proposition – or no value proposition at all – it could mean losing a sale that you would otherwise close. By identifying what it is that makes your...
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At first glance, Metricool might look like just another social media dashboard. But Metricool isn’t just anything. It is a social dashboard, absolutely. But it is also an ad manager, an editorial calendar, a scheduling tool, and real-time data/analytics platform. During our time using the...
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