Learn about Marketing on the Elegant Themes blog
Video content is booming, which means more people than ever are in need of user-friendly and affordable ways to create videos online. With so many platforms to choose from, however, it can be difficult to discern which ones are actually worth considering. Whether you plan to launch a vlog, need to...
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For the most part, writing has a single purpose: to communicate. That means that as writers, it is our job to get to the point as quickly and as concisely as possible. Burying the lede means the opposite of that. When someone buries the lede it means the writer is holding the most important...
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Social capital is an idea that has been around for more than a century, though its meaning has shifted over time. In the past, social capital defined the way a group of people in a community came together to build mutual trust and work together. Today, it also applies to the way brands interact...
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Have you ever joined a Twitter chat? Did you know that they are a great way to improve your social media presence? If you ask any digital marketer or social media specialist how you can improve your online presence, they will tell you to simply “show up.” Showing up means being active...
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Flodesk is a fairly new email marketing platform that is affordably scalable and easy to customize. It’s a highly visual platform equipped with simple tools and aesthetically pleasing designs. If you’re looking for an affordable service that provides beautifully designed email templates that...
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Are you looking for help kick-starting your brand’s marketing strategy? If so, partnering with a KOL (Key Opinion Leader) could be your best bet for reaching your target audience and getting your brand marketing off to a great start. If you’ve been following the evolution of marketing over the...
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Bounce rate. Two words that strike fear into website admins everywhere. The idea that people come to your site, glance at your content, and then leave without interacting is everyone’s worst-case scenario. You can’t control people leaving your site. Eventually, everyone will leave. But...
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When you build and maintain a positive brand image, more customers are likely to buy your product. Consistency breeds trust, which results in better customer sentiment, which can raise your reputation – it’s cyclical. On the flip side, even something as seemingly inconsequential as one negative...
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It can be hard to choose the right social media tool for your team. Some tools have most of the features you need but are still missing important things your team needs. In the end, you could be stuck using two or three tools to get things done. In order to help you make a decision for your social...
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Twitter itself is a marketing tool, but within Twitter, there are even more opportunities to connect with your audience and get your content noticed. Creating high-quality content and encouraging shares from your audience is just a portion of your strategy. And if you’re only using branded or...
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It’s inevitable that your business will have to deal with a crisis at some point. And while your company may be able to keep a lot of crises at bay, when outside or uncontrollable factors come into play, you’ll have to think on your feet. Situational crisis communication theory and crisis...
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Content marketing is essential for many businesses and brands, but it can be time-consuming to keep your marketing pipeline full. One way you can save time and money in your content marketing is by repurposing content. Repurposing content means that you take one piece of existing content and use it...
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