Learn about Marketing on the Elegant Themes blog
Business-to-business (B2B) marketing is aimed at a business rather than an individual shopper. On the flip side is business-to-consumer (B2C) marketing, which is aimed at individual shoppers (consumers). For example, a company that sells website themes to small businesses is a B2B company, while a...
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Content marketing isn’t a new concept. Marketing professionals use this strategy to grow engagement and improve conversion for companies of all shapes and sizes. With the growth of professional blogging and blogs as part of a brand’s marketing strategy, content marketing has taken a...
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In practically every profession, marketing is required, especially if you’re a solopreneur who is singularly responsible for running every aspect of your business. Marketing and sales require you to put yourself and your business out there, find people who may be interested in it, and then go...
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Sometimes, the world of blogging feels less like a vast sea and more like a crowded pool. Most niches are so saturated that it takes months or even years to build a loyal audience. If your page views have plateaued, it may be time to consider alternative methods such as the blue ocean strategy. In...
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When you’re relatively new, it’s easy to become excited that someone–anyone–wants to contribute to your blog and accept them all. Unfortunately, not all of those guest posts will make a good impact with your audience. Some might even bring down the quality of your blog. Most...
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When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. Blogging trends are more about knowing what works and improving upon those things. In this article, we’ll look at the most...
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Transition words are everywhere, even if you don’t notice them. Without them, language would be dry and robotic, with abrupt changes from one sentence to the next. To maximize the quality and readability of your web content, it’s essential for you to be aware of these linguistic...
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The path to success is paved with obstacles. Knowing what your business’ strengths and weaknesses are is key to sorting those roadblocks out efficiently. The goal of a Strengths Weaknesses Opportunities Threats (SWOT) analysis is to give you better insights into your brand. With that...
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Giveaways are the lifeblood of marketing. Whether you’re a brick-and-mortar store trying to drum up sales or an online boutique who wants an influx of new customers, free stuff is almost always guaranteed to expand your reach. When it comes to online giveaways, two of the biggest competitors...
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Twitter is the ideal playground for witty, social media savvy brands. Despite the platform’s small character count, the best business accounts manage to shine from a marketing standpoint by driving engagement, providing customer support, and even increasing awareness of their products with...
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Most businesses rely on customers spending money not once, but as many times as possible. The aim of popular rewards systems is to give shoppers incentives to keep coming back, and there’s no reason why you can’t implement one for your brand. To that end, you’ll want to check out...
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We’re bombarded with so many ads every day, it’s no surprise many people become fed up with promotions in general. If you want your business to stand out in a sea of generic campaigns, you need to think outside the box. Experiential marketing is one way to do just that. In this article,...
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