Learn about Marketing on the Elegant Themes blog
We’re bombarded with so many ads every day, it’s no surprise many people become fed up with promotions in general. If you want your business to stand out in a sea of generic campaigns, you need to think outside the box. Experiential marketing is one way to do just that. In this article,...
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Even top writers need another pair of eyes to check their copy before it’s ready to publish. When you can’t have your own editor, you’ll need a powerful grammar checker to rely on. No matter how many times you proofread your final draft, you’re bound to miss a mistake. Your brain corrects...
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When most people think about video hosting options, their minds go to either YouTube or Vimeo. That’s not a bad thing, really. They’re both fantastic platforms with probably more positives than negatives. But what if we told you there were more viable video hosting options for your...
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Everyone has Instagram. Dogs and babies have Instagram. Even babies who haven’t been born yet are racking up followers. If you’re feeling behind, know this: making a splash with Instagram marketing has been done over and over, which means you can do it, too. Certain tactics work in a pretty...
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Every language has a formula users are meant to abide by. For instance, there are many English grammar rules you need to keep in mind at all times to write “properly”. However, we believe some of them were made to be broken – if you know what you’re doing. Understanding which...
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How often do you have the need to take a screenshot of something online or on your desktop? How often do you have to add some kind of note or scribble to make something in the screenshot more noticeable? In my case, it’s at least once a day. If you are a content creator and designer, then...
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Memes are everywhere. If you open any of your social media apps right now, we’re willing to bet you’ll run across one or two right off the bat. However, these funny graphics are good for more than just a laugh – they can also be potent marketing tools if you know how to wield them. To...
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Knowing who your customers are is key to any business. Demographics such as age, gender, and socio-economic status can help with that. However, raw numbers don’t paint the whole picture. To really understand your audience, you need to get inside their heads, which is where psychographics...
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After taking OpenShot, the open-source video editor, for a spin I bring you an overview and review of its interface, tools, and possibilities. For a free video editor, it seems pretty complete. But you’ll only know if it suits your needs if you try it out. Looking at comments on their YouTube...
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Promotional videos are nothing new. Television ads have been running since the early 1940s. The format and delivery channels might have changed, but this marketing technique is still all about brand awareness and sales. If you incorporate the right elements, you can dramatically boost your...
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I told my freshman composition and developmental writing students for nearly a decade that the whole point of writing is to communicate an idea. If your readers can’t understand what you’re talking about, it doesn’t matter how brilliant your message is. No one is getting that message. The...
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Not only is YouTube the second largest search engine in the world, Google search prioritizes articles and pages with embedded video, too. Both of which are reasons for each and every content creator and blogger out there to foray into video creation. And while that can be an intimidating prospect...
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