Learn about Marketing on the Elegant Themes blog
Marketing conferences can be a pricey investment, whether you’re footing the bill yourself or your firm is sending you. The flight, accommodations and ticket demand money, time and energy, so choose a conference that will be a catalyst for your career. Your goal is to learn about the topics...
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To run a successful website, you need to plan ahead often. This means having a content marketing strategy that includes an editorial calendar. By implementing this, you’ll know exactly what type of content you’re going to publish and when, and will have an anchor for your future...
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The hardest part about being a content creator isn’t creating the content. It’s coming up with the topics you’re creating the content about. If you’re putting out daily content (or even weekly), you can feel a dearth of topics to write on, speak on, or research. This problem...
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Companies need a number of tools to grow their client base. As you know, marketing is one of the most versatile and easily the most important. Multichannel marketing, in particular, is an extremely valuable tactic for companies of any size. If you are interested in getting started with multichannel...
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Everyone wants to be a marketer. And why not? Contemporary and comfy office spaces, talented teams and the flexibility to try new things are enticing perks. But since so many people want to be in marketing, there’s a lot of competition out there. Whether your goal is to work with global...
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What’s your writing process like? When a writer hears this question, their first thought it, “None of your business.” Or, “It’s mine and I don’t want to tell you.” Even without the defense, the answer is, “Well, it changes. It depends on the project, the subject, my mood…” The...
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Brands and entrepreneurs should listen up: nostalgia marketing isn’t just amusing, it’s also lucrative. Evoking memories of days gone by makes people care less about money and, in turn, spend more. Plus, it’s a lot of fun to look back at the trends, building blocks and even mistakes that led...
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When you rely on social media to interact with your audience and stay on top of your industry, you have to make the process as efficient as possible. Twitter is still a fairly straight-forward social media platform – there aren’t so many bells and whistles that it’s impossible to...
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“Blog” isn’t a four-letter word any longer. It’s not a joke or a waste of time. A blog can be an incredibly profitable, sound way of making a living. What’s interesting is that if you look at what top blogs do, they tend to check the same boxes, even if they’re in wildly different...
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We’ve talked about building a community from the ground up. But where do you go once that task is complete? You have dozens to hundreds (if not thousands) of people who love you. Each of whom now wants their moment of attention from you and your brand. That’s where the community manager...
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One of the hardest parts about being a content creator is coming up with ideas for content. What’s even harder is when you have fantastic ideas for content, but it’s based around a product or service that you don’t have and potentially can’t pay for. That’s when...
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If you’ve spent enough time on the web, you’ve probably noticed that some sites have pages dedicated to ‘media kits’. If you have your own brand, you may have even been asked for one by journalists or potential promotional partners. However, the term can come across as...
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