Learn about Marketing on the Elegant Themes blog
Marketing online can be frustrating work. Sometimes you may feel like you’re throwing spaghetti against the wall and hoping it sticks. It doesn’t have to be that way, however. Urchin Tracking Modules (UTMs) make it a lot easier to determine the best methods for driving traffic and...
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Generation Z is defined by those born between 1995 or ’98 and 2010, but to simplify, let’s just say that Gen Z was born between the mid-90s and 2010. That means Gen Z is made up of guys and girls between the ages of 9 and 24. According to this study from WP Engine, 55% of Gen Z is dying to get...
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Tracking data in Google Analytics and other platforms can be a smart way to gather information on how to grow your website and your brand. Unfortunately, sifting through the data provided by most of these tools can be time-consuming and confusing. To solve this problem, site owners and marketers...
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Data is a key tool in the field of marketing. By using charts, graphs, tables, and other visual communication tools, you can better understand where to focus your attention and how to effectively engage consumers. This post will provide an entry-level guide to data visualization for marketers....
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When I started writing content ten years ago, this type of sentence was the standard: “Splash Down water park is one of many things to do Poughkeepsie NY.” Sometimes we’d spell “Poughkeepsie” wrong to account for typos. Writers would include “things to do...
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BuzzFeed needs no introduction, and neither does its quizzes. This is far from the only website that uses quizzes for marketing purposes, but its approach really stands out. BuzzFeed’s quizzes are fun and visually striking, and they get a lot of traction on social media. That means...
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I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see me last...
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If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years. This is...
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Being humble is always a good thing, or so we’re told. However, when you’re trying to launch or grow a business, you need to put humility aside and do a bit of ‘shameless’ self-promotion. In fact, the success of your project depends on it. It’s important to understand...
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What do you learn from this tagline: “Shave time. Shave money.” You learn that this company sells shaving products and that with those shaving products you’ll save both time and money. You’ve also peeked into the brand voice and determined that this company is lighthearted,...
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“If we’re gonna be friends, you should know that I re-heat my coffee as many times as it takes to burn my tongue, I only watch horror movies through my fingers and I seriously dislike elephants, although I wish them all the best.” That’s the most-commented-on line from my About...
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Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up 25% of the population, and that...
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