Learn about Marketing on the Elegant Themes blog
Email marketing is powerful because it’s both high-impact and low-cost. Many of us have our hands in our email every single day, and what we see is so much different from what we see on our social media feeds. Subscribing to an email list means getting some sort of deal or freebie, unlike...
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Being cool on Twitter is a lot of work, but it’s a great alternative if you’re not conventionally handsome enough to make in on Instagram. On top of growing your list of followers, having a noticeable presence on Twitter can help put your name out there and catch the eye of people who might...
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Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if...
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At some point, everyone has been told don’t quit your day job, meaning that they’re never going to earn a living based on something they love or enjoy. Some of you, however, may want to quit your day job to pursue whatever your dream is. So you work on it tirelessly in your free time....
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The idea of marketing is a lot simpler than the reality. In fact, people new to the field who are looking for marketing jobs tend to get overwhelmed because of the amount of specificity in job listings. Some positions require (or prefer) experience the job seeker may not have or hasn’t even...
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You’re not a cookie cutter company (even if you literally sell cookie cutters); therefore, there isn’t a cookie cutter digital marketing strategy. What there is, though, is a general plan you can use to get your strategy off the ground. You’ll walk away from this article with a deeper...
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When Steve Jobs first unveiled the iPhone, he didn’t talk about the glory of apps or social media. He did mention the impact it could have on internet communication. But his focus was on the fact that it was a phone. He espoused how great the device was to make calls. Fast forward a decade...
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On-trend office spaces with private rest areas and space for your dog to chill while you work. Teams so talented you can’t help but be awed or inspired at least once a day. Flexibility to spend a random Friday at home in your PJs, collaborating online instead of in person. Brands that are...
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When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release...
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About 12 years ago, I had the worst interview of my life – I still get lightheaded thinking about it. The head of the department called to invite me to lunch. “It’ll just be a casual conversation,” he said. “We’ll grab lunch and I’ll tell you about the...
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Pop quiz. What is this: ? A) An emoji crying tears of joy. B) A picture that’s worth 1,000 words. C) An Oxford Dictionary word of the year. Answer: All of the above. Emojis have been around since the late 90s when they first showed up on Japanese phones. Fast forward to the 21st century. The...
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E-commerce enables you to reach customers from all over the world. However, due to the minimal requirements for starting an online store, the market is highly competitive, and it can be hard to stand out from the crowd. Providing product buying guides to help shoppers who are overwhelmed with the...
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