Learn about Marketing on the Elegant Themes blog
Instagram marketing is kind of insane. You can tell how insane by the spectacular failure (or maybe success?) of the now-infamous Fyre Festival. So it would be a terrible misstep not to take advantage of the power of the platform in marketing your brand. While Instagram started primarily as a...
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Can you believe we’re still getting calls from telemarketers? If I happen to accidentally answer, I hang up when they’re mid-sentence and I say out loud, usually to nobody, “Has that ever worked?” It’s hard enough to get business from cold emails. I’m baffled at how anyone has ever had...
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When it comes to Search Engine Optimization (SEO), it’s tempting to focus on a single keyword and attempt to rank very well for it. While this seems like a sound strategy, it causes you to miss out on bigger opportunities to improve your rankings. ‘Keyword grouping’ helps you take...
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The angel on your right shoulder says that quality content is about being creative and compelling, writing copy you can stand behind and that the world’s finest authors would be proud of. The devil on your left shoulder scoffs at that – quality is all about the numbers and beating the...
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When it comes to Search Engine Optimization (SEO), it can be difficult to know how well your site is ranking and how it measures up against similar sites. ‘Domain Authority’ (DA) is an SEO metric you can use to understand how your site is doing on Search Engine Results Pages (SERPs),...
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Without a brand strategy, it’s difficult for your business to have clear goals when it comes to marketing. It’s also hard for customers to understand both your values, and what your business can provide for them. Implementing a solid brand strategy gives you a clear path forward, and...
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One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent...
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Everywhere you look online, there’s a link to click that leads you somewhere because we’ve been trained by Google to believe that links are necessary to rank our sites in search results. But that’s only partially true. If you really want to have good SEO and get that link juice...
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Over the past decade or so, social media platforms have become key marketing tools. However, simply sending out periodic content isn’t enough. Determining when to post is key for reaching the highest number of potential readers or customers. As a mobile-centric platform catering largely to...
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As the most popular social media platform in the world, Facebook is an important marketing tool for reaching new customers and clients. What’s more, knowing the best time to post on Facebook can give you an edge over your competition. In this article, we’ll discuss Facebook’s...
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Where there’s internet, there is Facebook. Because of that ubiquity, Facebook marketing is pretty much required if your brand is going to succeed online. The problem with that is simple: Facebook marketing is a huge topic with a lot of moving parts. You will need to consider a lot of...
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Few skills will get you as far as being able to put together a coherent and compelling sentence. String enough of them together, and you’ll be able to write amazing project proposals, produce engaging marketing copy, and more. However, this requires you to learn to learn to write well. If...
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