Learn about Marketing on the Elegant Themes blog
When creating a blog, it’s important to choose the right type of blog. The type of blog shows the blog’s purpose and how it goes about reaching its goals. This helps you determine the right strategy to reach those goals. To help you choose the best type of blog for your needs, in this article,...
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When targeting international markets, you need to make it easy for users of different languages to find the right version of your site via search engines. In short, you must publish only perfectly translated, SEO optimized pages and then ensure they are accessible to the right users. In this...
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Forget the cliché – search engine optimisation (SEO) is dead definitely still exists. And, for the record, Google can now determine the difference between a website that deserves to rank versus one that shouldn’t, better than ever before! Long gone are the days of ranking manipulation...
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An email signature is perhaps the most neglected opportunity in business communications. A well-designed email signature gives you one last chance to provide information or even a call to action. If your email signature is designed well it will make you look more professional and it can lead to...
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Even if you’re a content creator, you aren’t necessarily a graphic designer. You probably have enough skills to get by, but you may not be the Photoshop and InDesign whiz that other folks on your team are. But with Canva magazine layouts, that doesn’t matter. Canva is a...
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Traditional advertising methods have become less effective. We’ve become so accustomed to them that we ignore ads that stand apart from content. The problem is that many platforms, such as websites and magazines, need advertisements in order to remain in business. To help with this, they’ve...
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Most websites rely on organic traffic for attracting new visitors. This means you’ll probably need to compete with hundreds if not thousands of other pages for the keywords your content targets. In other words, you need to be better than the competition if you want to climb to the top of...
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