Learn about Marketing on the Elegant Themes blog
One of the challenges of creating a marketing strategy is predicting how potential customers will react to your content. If your strategy fails to hit home with your target audience, all of the time, energy, and resources you put into it will go to waste. Marketing personas can help you prevent...
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Everywhere you look online, there’s a link to click that leads you somewhere because we’ve been trained by Google to believe that links are necessary to rank our sites in search results. But that’s only partially true. If you really want to have good SEO and get that link juice...
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Over the past decade or so, social media platforms have become key marketing tools. However, simply sending out periodic content isn’t enough. Determining when to post is key for reaching the highest number of potential readers or customers. As a mobile-centric platform catering largely to...
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As the most popular social media platform in the world, Facebook is an important marketing tool for reaching new customers and clients. What’s more, knowing the best time to post on Facebook can give you an edge over your competition. In this article, we’ll discuss Facebook’s...
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Where there’s internet, there is Facebook. Because of that ubiquity, Facebook marketing is pretty much required if your brand is going to succeed online. The problem with that is simple: Facebook marketing is a huge topic with a lot of moving parts. You will need to consider a lot of...
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Few skills will get you as far as being able to put together a coherent and compelling sentence. String enough of them together, and you’ll be able to write amazing project proposals, produce engaging marketing copy, and more. However, this requires you to learn to learn to write well. If...
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When creating a blog, it’s important to choose the right type of blog. The type of blog shows the blog’s purpose and how it goes about reaching its goals. This helps you determine the right strategy to reach those goals. To help you choose the best type of blog for your needs, in this article,...
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When targeting international markets, you need to make it easy for users of different languages to find the right version of your site via search engines. In short, you must publish only perfectly translated, SEO optimized pages and then ensure they are accessible to the right users. In this...
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Forget the cliché – search engine optimisation (SEO) is dead definitely still exists. And, for the record, Google can now determine the difference between a website that deserves to rank versus one that shouldn’t, better than ever before! Long gone are the days of ranking manipulation...
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An email signature is perhaps the most neglected opportunity in business communications. A well-designed email signature gives you one last chance to provide information or even a call to action. If your email signature is designed well it will make you look more professional and it can lead to...
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Even if you’re a content creator, you aren’t necessarily a graphic designer. You probably have enough skills to get by, but you may not be the Photoshop and InDesign whiz that other folks on your team are. But with Canva magazine layouts, that doesn’t matter. Canva is a...
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Traditional advertising methods have become less effective. We’ve become so accustomed to them that we ignore ads that stand apart from content. The problem is that many platforms, such as websites and magazines, need advertisements in order to remain in business. To help with this, they’ve...
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