Learn about Marketing on the Elegant Themes blog
Email marketing has been a constant staple for over 20 years. Its success is because of steady consumer email behaviors and the continuous development of exceptional email marketing platforms. These platforms make it easy to send emails that get results. Mailchimp has been a leading email marketing...
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Email blasts have been a staple of email marketing and general-purpose newsletters since the advent of bulk email. They certainly aren’t going away either. But email recipients are growing more discerning and skeptical, especially with marketing emails, so it is important to know how to send...
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Email segmentation is key to a successful email marketing strategy. In fact, selling to or engaging with your email contacts effectively is impossible without developing a list segmentation strategy. Email list segmentation enables you to break down your audience’s key characteristics so you...
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Helping your content rank in the SERPs is one of your primary objectives as a website or business owner. A major piece of this puzzle is making sure you incorporate SEO copywriting into your site, as well as any relevant content and marketing materials. If you’re new to SEO copywriting, then...
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Marketing is getting more difficult and the entire landscape is more competitive. That means that it costs more to run a marketing campaign—no less a marketing department. You need solutions, strategies, and tactics working together to drive revenue, leads, and a spot in the future for your...
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You already know that you have to use keywords in your content in order to optimize it for search engines. But how do you optimize your site for why the user is searching, not just what they’re searching for? Search intent is the difference between being able to give the user an answer to...
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Video editing and recording software can be remarkably complex. You typically need a specialized skill set (or a lot of time) to create and edit videos. If you’re going to use those videos for online marketing purposes, the bar is even higher. Fortunately, VEED.IO aims to simplify that...
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Building an effective Instagram hashtag strategy can help to boost your content’s reach on the platform. Hashtags are a powerful feature that help to boost organic reach and engagement. Users can leverage existing hashtags to get their work categorized with other relevant posts. It’s also...
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When starting a blog, one of the most pressing questions surrounds blog post length. How long should a blog post be? How much should you be writing, really? What’s an average post length that will ultimately help you to rank in Google search results? The question of blog post length doesn’t...
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If you’ve spent any amount of time in the digital marketing world, you’ve likely heard copywriting vs. content writing mentioned more than once. While the terms are both defined as forms of marketing communication, they’re fundamentally different and serve unique purposes. In the overarching...
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Are you interested in building brand awareness and growing your social media presence? Running social media contests is one way to boost your online platform. Giving away products, services, or swag can help to draw more eyes to your brand on social media, in addition to driving traffic to your...
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Cause marketing is the practice of using your business or platform to make the world a better place. It’s a form of marketing that can be done on a local, national, or global level. Essentially, a company that engages in cause marketing is either giving charitably when customers make a purchase,...
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