Learn about Marketing on the Elegant Themes blog
Copywriting for social media is an essential part of your overarching digital marketing strategy. Beyond product visuals, video, graphic design, and brand aesthetics, copy is what compels your followers to action. Whether you’re building your email list, directing your followers to your website,...
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Have you ever taken advantage of a brand’s seasonal marketing offer? Many of us look forward to annual Black Friday sales, Christmas in July, or the natural changing of seasons, for example. Brands often leverage a seasonal marketing plan to promote their products and services throughout the...
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Is curated content part of your marketing strategy? It’s challenging to only share resources you’ve created yourself. But when you share useful information from other creators, you keep your audience engaged and learning every step of the way, whether they’re learning from you or another...
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Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the...
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Do you feel like you can’t stay on top of the news sources you love? Or maybe you know that you’re missing a lot of great content that’s being published, but you have no clue how to stop letting it slip through your fingers. For a way to gather all of the content you want to read in one...
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TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a...
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Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time....
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YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a...
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Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure...
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Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming...
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You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and...
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Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads....
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