Learn about Marketing on the Elegant Themes blog
The podcasting boom isn’t slowing down anytime soon, and almost everyone behind the microphone wants to make the big bucks through their podcast. With podcasting being a billion-dollar industry, why not? Enter: Podcorn. A podcast sponsorship marketplace where advertisers can post listings...
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The internet is a completely different space than it was 20 years ago. If you remember the days of GeoCities and Angelfire, then you probably have seen first-hand how terrible keyword stuffing is and why it’s to be avoided. Similarly, anyone who spent time online between 2008 and 2013(ish)...
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No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down to really parse those...
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Instagram is an excellent way to reach a younger demographic. However, using the platform can be time-consuming as you can’t add content from its desktop version. Instead, you have to transfer any files to your mobile device each time you want to create a post. This can be frustrating for...
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Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at least when it comes to page...
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Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram scheduler or marketing...
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A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality. A PWA improves the brand experience for users who might otherwise skip the website or mobile app due...
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Lead generation is your doorway to earning more money. Without a regular (and, hopefully, increasing) flow of customers, your business won’t survive. There’s a lot of competition out there, though — a lot. And to stand up to it, you have to (1) know where to find a potential customer, (2)...
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Instagram just launched its newest feature, Instagram Reels, in August 2020. It’s a direct competitor to short-form video platform TikTok. Content creators can use Reels to make 15-second-long videos that can play in the Explore feed, on the main Instagram feed, or in Instagram Stories. TikTok...
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Digital marketing requires a number of working, moving parts in order to be successful. Automating tasks, including your ad buying, is one of the most important aspects of streamlining your business operations. Programmatic advertising can help you take a large portion of the human work out of ad...
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Are you interested in boosting engagement across your brand’s online platforms? Interactive content can help you liven up your online presence and boost your marketing strategy. Using interactive marketing content can help you keep your current audience engaged, as well as draw more attention to...
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Audacity is one of the top audio editing apps available today. Part of the reason for that, is that it’s free to download and use because it’s open source. The other part is that it’s powerful and fully capable of putting together professional audio just as well as Adobe Audition...
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