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You’re acutely aware that every social media campaign that ticks by without decent numbers in engagement is another campaign of less impact. Fortunately, entrepreneurs and brands today can take their content experimentation beyond Facebook and Twitter when attempting to climb the engagement...
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Last spring Google re-branded Google Webmaster Tools to a name that was a little more user-friendly, Google Search Console. Most small business owners are familiar with Google Analytics and setting up Google’s popular software is often one of the first things that a business owner will do upon...
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As a WordPress developer, time is one of your greatest enemies. In a perfect world, tight deadlines would be something you’d simply never suffer from. In the real world, even the simplest of projects has the potential to spiral out of control and leave you staring down the barrel of an...
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Growing a WordPress business or agency requires an entirely different skillset than simply working one-on-one with clients. It’s tough to hear, but it’s the truth – you can be a great developer, a great salesperson, and a rockstar when it comes to working with clients. Unfortunately, none of...
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As a freelance WordPress developer or designer, your goal is to land the best clients. Nothing is more rewarding than successfully finishing a project on time and getting paid equally promptly. Hitch-free projects lead to happy clients and a great chance of a lucrative long-term...
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For at least as long as WordPress has been around, search engine optimization has been taking heat from the masses. With claims of snake oil, sorcery and witchcraft being tossed around, if your business card had those three ominous letters on it, you had best be looking over your shoulder. But how...
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It seems like there are a lot of talented WordPress freelancers out there who aren’t making half the money they deserve. For many of these freelancers, it isn’t a lack of skills or talent that’s the problem. Rather, their weakness is handling the business side of things – something many...
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In a perfect world, every WordPress developer would have access to their own crack team of battle-tested designers and front-end wizards, leaving them free to get their hands dirty with the code they love. However, if you’re working on your own and your platform of choice is WordPress, most...
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Regardless of your niche or target market, there is absolutely no shortage of competition on the web. No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. And therein lies the challenge. Not only is there a staggering amount of competition, but...
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In today’s eCommerce landscape, high traffic can no longer simply be the promise of business success. Hence this post will indefatigably focus on the idea of conversions, not traffic generation. Because your traffic is not effective if it consists of people who don’t want to make a purchase. In...
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So you’ve decided to set up shop as a WordPress developer. You’ve got a lot of personal projects under your belt and have set up several websites for friends and family. How hard can taking things to the next level be? Let’s not mince words – it can be quite rough out there for a...
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As a WordPress professional, nothing ruins your chances of landing a new client faster than a website that’s all about you. It’s a hard pill to swallow, but it’s absolutely true. Your clients don’t care about you. At least not in the way that you’re hoping they do. By not caring I mean...
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