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After months of development, you have a great new WordPress theme or plugin ready for sale. You’re confident your product will help users and be worth every penny of its price. But what should that price actually be? Let’s consider another scenario. Maybe your product has been live for...
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It’s been nine years since Matt Mullenweg hosted the first official WordPress conference – the 2006, San Francisco-based WordCamp. Since that date, the WordPress events industry has boomed, with WordCamps springing up in 205 cities, across 48 countries. The popularity of these often-smaller,...
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Arguably, one of the best things about WordPress is its diverse range of potential uses. For many blogs that might mean that very little is made of the WordPress users system at all – there’s just one account from which all administration and content creation is performed. However, for...
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Keeping a steady stream of new prospects in your pipeline is one of the most important things you can do to grow your business. New clients are like gas to a car – they keep it running. Go too long without filling up on new clients and you might find yourself out of business. Most WordPress...
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So you finally took the plunge. You studied like crazy, gained a lot of work experience, crafted a stunning portfolio and began to offer your services as a web designer, but the clients aren’t quite lining up yet and a lot of the ones that do contact you end up walking away – often citing a...
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It’s fair to say that clients tend to take a lot of heat sometimes. We’ve had a few articles right here on Elegant Themes that covered dealing with problem clients. And if that wasn’t enough, there always seems to be a funny story in the comments about a particular client encounter. Heck, we...
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Along with marketing automation, productized services is another buzzword that’s difficult to escape these days. It seems like every time you turn around, someone in the web design or development space is preaching the benefits of productized services. If you’ve been in the business of...
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One of the most challenging aspects of running a WordPress business is breaking out of the feast or famine cycle that so many of us are a victim too. Doesn’t it always seem that you either have too much work or not enough? If you find yourself wishing there was a more consistent way to...
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Here’s the simple truth about working as a freelance WordPress professional: If you’re producing quality work and keeping your clients happy you’re going to get busier over time – it’s almost unavoidable. There are exactly 168 hours in the week – no more, no less. Realistically, you...
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Very few things have a bigger impact on a business’s bottom line than its prices. One of the four Ps of the marketing mix, the price tag you attach to your products will directly impact the demand for your products as well as margin per unit. In other words, changing your prices is a quick way to...
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Client education is all in a day’s work for web developers and designers; often, it’s part of the pitching process. Some clients don’t care how we build their sites, as long as we build them well. Others, however, know just enough to be dangerous – they want the details and are...
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The life of a small business owner operating in the WordPress space can be at once, fun, challenging and even outright frustrating. It’s as though you are endlessly trying to manage the balance between growing your business and maintaining some degree of sanity. This is the life of an...
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