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The life of a small business owner operating in the WordPress space can be at once, fun, challenging and even outright frustrating. It’s as though you are endlessly trying to manage the balance between growing your business and maintaining some degree of sanity. This is the life of an...
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Although this post is directed towards WordPress developers, it applies to anyone working in the WordPress freelance arena. There are really only two kinds of entrepreneurial freelancers: Those who place a high value on personal performance and improvement. Those who become more comfortable with...
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The shift to a global economy has already begun, but that doesn’t mean there aren’t a lot of merchant accounts and service providers still playing catch-up. Even governments are scrambling to adapt to a new economy as evidenced by the EU VAT laws that came into place earlier this year. There...
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Getting your freelance WordPress business up and running can be an exciting time. It’s your chance to break out of the nine-to-five grind and build something you can be proud of. But the feeling of excitement is often short-lived. It usually doesn’t take more than a few days for the realization...
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In the business world, there’s one particular worst-kept secret that’s always interested me: it’s cheaper and easier to convince existing customers to buy from you again than it is to attract brand new customers. Despite this, many business owners continue to splurge large portions of...
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An award-winning blog serves up information to readers like a five-star restaurant. Taxonomies are the menu advertising “food” to both guests and SEO spiders. Categories and tags are part of the active ingredients that make your bouillabaisse bubble with tasty morsels of nourishment...
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In what seems to be an increasingly serious problem for online retailers, the average shopping cart abandonment rate has been bumping up against the 90% level as of late. Whether or not this rising trend continues is anyone’s guess but with even the 6-month average hovering just under 80%,...
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There seems to be a time in almost every WordPress freelancers career where they start to wonder whether working under an agency model might provide some kind of advantage. And then we have the agency crowd who might sometimes wonder whether life would be simpler working as a freelancer. It’s not...
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As WordPress professionals, we deal with certain constants: The havoc a missing semicolon causes, the panic of hardware malfunction, the seemingly never-ending parade of updates. However, some commonalities take the form of humans – both clients and acquaintances. For the most part, our jobs...
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As a SaaS company aiming for growth, you are probably focused on getting more customers, but are you aware that if you can’t keep your current customers getting new ones is a Sisyphean endeavor? SaaS churn rate is one of those factors that reflects the health of a company’s customer base....
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Growing your WordPress development business has many challenges, one of which is running an effective first meeting with a new prospect. With no existing relationship to fall back on, there are many unknowns. Will your personalities clash? Will they scoff at your rates? Will they like your...
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Many businesses think of customer support as a cost center. It’s a part of your business with a (potentially hefty) cost attached, but which doesn’t directly generate revenue. With this in mind, I can understand why many business owners view the costs attached to customer support with...
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