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Not all clients initially come to you looking for a brand new website. That may be what’s needed, but often the starting point is an existing site. It might be outdated or in a state of disrepair, or maybe it’s built using a theme that’s no longer supported. Landing clients who have an...
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Making the leap from written content to video on your website can feel like a scary proposition. But there is no getting around the fact that the use of video is becoming more the rule than the exception. What was once only possible using expensive high-end equipment has now become commonplace,...
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All bark, no bite. That about sums up the average marketing campaign for a small business. A great marketing campaign isn’t just about planning. Nor is is all about taking action. Your best chance of creating a campaign that that works is by finding the correct balance between targeting,...
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One cannot be praiseworthy enough of the way in which WordPress has been built to extend endlessly via its plugin ecosystem. Yet plugins sometimes get a bad rap. Anyone who’s been using WordPress for more than five minutes will have found themselves, at one time or another, bemoaning a...
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Managing the natural ebb and flow of work as a freelance WordPress developer takes some getting used to. Actually, all freelancers are faced with the same challenge; it’s just part of doing business. Eventually you become more comfortable with the process, but never 100% immune to the effects of...
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WordPress web design projects usually run pretty smoothly, sometimes like clockwork. Clients sign-off on milestones, forward creatives and content quickly and always respond to your email inquiries with the utmost of efficiency. Oh, and bills, they always pay their bills on time. Does this sound...
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The beauty of running a freelance WordPress business is that you have complete control of your time. Sunscreen, check. T-shirt and shorts, check. Cocktail and palm trees, check. Look’s like you’re ready to maximize productivity while sitting poolside and catching up on your vitamin D intake. It...
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If you’re running a small business, chances are you that have an established presence on the web. Either that or you’re here on Elegant Themes looking for a theme to help you get started. Picking out a theme is only the first step though. You’re still left with the question of how to layout...
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There’s a reason why more than 60% of the websites known to use a Content Management System (CMS) have chosen WordPress. It’s an easy-to-use, extensible, and completely customizable solution that doesn’t require a learning curve the size of the St. Louis Arch. However, WordPress is also open...
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The WordPress Development arena can seem pretty darned competitive at times and in many ways, it is. But if you’re up for a challenge, that’s part of what makes running a business fun. You always need to be on the lookout for ways to improve; ways to offer more value to your clients, and ways...
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When it comes to sales, it’s all ultimately a numbers game. To sell 1,000 products, you do the numbers to find out how many people you need. If you have a 10% conversion rate (that is, 10% of the people who visit your site go on to buy), you need 10,000 unique site visitors. If you want to...
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Everyone loves having the chance to get away from it all. In fact, more than ever many people are choosing to spend money on experiences rather than things, and science says that it’s better for you. That means it’s a great time to be in the travel business. Business is booming for...
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