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Have you ever developed a WordPress website for a client who for all intents and purposes received everything outlined in their contract, yet when their next project or website refresh came along, took their business elsewhere? It can be a very frustrating process. Developing a website for a...
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Once you’ve handed over a WordPress website to a client, it should be champagne for everyone. Unfortunately, in reality, Murphy’s Laws tends to take precedence over champagne moments. There are plenty of things that can (and do) go wrong after handover, and the client may very well be the...
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If you’re looking to acquire new customers or sell more effectively to your existing customers, you can’t go wrong with email marketing. After all, email is almost 40 times more effective in helping your business acquire new customers than Facebook or Twitter . But it is possible to go wrong...
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MailChimp is one of the most popular platforms for sending mass emails to your subscriber list. It is a great platform for sending your newsletter campaigns. It’s been used for everything from sending messages to your readers, to preselling products and services, to sending sales ads, catalogs,...
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Ever since the word “viral” (in relation to content) entered the general lexicon of the internet, achieving it has been the ultimate goal of every person publishing content online. As coveted as this goal has become however, actually “going viral” in any kind of consistent...
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It’s the holy grail of internet marketing: the online money machine. With automation, you can build a website and sell your product or service automatically. While everyone wants a way to earn passive income, it doesn’t seem on the surface that such a system would work. How can you build a...
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Have you chosen WordPress as your website platform? If so, you’ve made a fantastic decision! WordPress is not only a very user-friendly platform but it’s also straightforward to install. You don’t need great technical skills or a degree in computing to install WordPress – simply follow...
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Email marketing is a fantastic way for you to keep in touch with your customers, learn about them, and create a loyal relationship between the two of you. It can be planned so that your customers receive your message at a specific time and that message is delivered right into their personal space:...
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Craigslist has been around since 1996. It’s one of the most long lived and consistently used websites in the world. But just how popular is it? The kind of popular that consistently gets 20 billion monthly page views. Yes, that’s billion with a “b”. That number of page...
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In light of the recent release of Bloom, Elegant Themes’ new email opt-in plugin, it’s likely that many who regularly read this blog are taking a closer look at their email marketing strategies and building better lists. Once those lists are built however, you actually have to use them...
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I have a confession: for years I have avoided LinkedIn like the plague. My first experience with the social network was relatively early in its existence and I did not enjoy it. I joined LinkedIn because an employer needed me to manage the company account and (at the time) I didn’t know much...
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It’s no secret that we all want a fast website. Search engines and users alike want sites they visit to load as fast as possible. To keep on top of your WordPress website loading speed, and to help in resolving issues, it’s a good idea to run a speed test. There are several ways to test the...
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