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A big part of ranking higher in your local area is telling search engines such as Google more about you and what you do. Google needs not only to know the name of your business, but also the type of business you provide, your physical location, and hours. This makes finding a business much easier,...
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In the past five years, Google has changed the meaning of SEO (Search Engine Optimization) — and boy did she bring down the hammer! All those loopholes and black-hat methods were not only throw to the side, but they also received huge punishments including loss of ranking and even being banned...
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Google AdSense is one of the most popular monetization strategies for WordPress sites. There are many ways you can monetize your website using AdSense. It lets you determine the types of ads that appear on your site and you have full control over where the ads are placed. It’s easy to deal with...
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In my last post here on the elegant themes blog, we talked about creative ways to drive more traffic to your website. In today’s post, we’re going to talk about one specific way to increase engagement and improve conversion rates so you can get the most out of all that new...
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It’s a new year! Which means many of us are evaluating the effectiveness of our past year’s effort and looking to improve in the next. One area we probably all need to focus on year after year–refining and iterating our strategies along the way–is increasing site...
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There are a lot of expensive solutions out there to build a real estate website with MLS (Multiple Listing Service) integrations. Rather than building a complete site with an expensive IDX (Internet Data Exchange) solution, you can add IDX/MLS to your WordPress site. There are several ways to add...
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In discussions of speeding up your website, you may have heard the term cloud computing. At its most basic level, cloud storage simply refers to uploading your site’s files, such as images, stylesheets, and other assets, to a remote server. A content delivery network, or CDN, connects to...
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Pagination is a common feature to a lot of WordPress blogs. It is important to so many site owners in fact, that it is a major feature in WordPress core. Pagination is an easy and standard practice that prevents you from having to load in all of your posts at once. If you did, your site would take...
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We see fonts around the web, and view lists about the trending font combinations to use in 2015. They’re great for inspiration, and are useful for non-designers to follow. But do we know what makes fonts great? Or what makes them trendy? Or what makes them ugly? We got to interview design and...
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As a freelancer, I’m free to set my own hours, take as long of a break as I want, and work as much as I want. In order to get more done though, I usually end up working more and that’s not exactly what I signed up for. That’s not what I had in mind when I set out on this journey to be...
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The Open Graph Protocol is a series of meta tags you can add to your webpage to allow it to become a rich object, used by social media platforms. In practical terms, this means you can use basic HTML tags to add key information about your posts, which social networks like Facebook, Twitter,...
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Running a business, even a web development business, without clear goals is like picking a direction and driving without knowing where you want to go. You can’t know if your destination is a good one or not – you just hope it is. You won’t even know when you get there. Obviously, it’s...
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