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Google Calendar has emerged as a powerful tool for managing events on the fly, and integrating with other Google services like Gmail. It has some pretty smart features, and makes managing different parts of your life all in one place fairly simple. So it may just be that events related to your...
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Anything anyone says about you online has an effect on you and your company. It can be positive (we all hope for this) or it can be negative. Either way, it has an effect. Managing and monitoring what people are saying about your brand is part of maintaining your brand. This is known as Online...
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Security is always top concern when you’re running a website. But… sometimes all the hubbub over hacking seems a little over the top. All the scary stories about big businesses like eBay, Target, Adobe, Steam, and others who have suffered big data breaches can feel like fear-mongering. Surely...
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One of the best things we can do as social media marketers is to continue our growth and share information with others. Blogs are great for this. They help us stay in touch with others like us. They help us learn from each other and they help us share our knowledge. Social media advice is...
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There is little doubt of the value of social media. You can gain a lot of readers and expand your brand. All of these efforts take a lot of time, so how do you know that what you’re getting back from your efforts is worth your time? What is your return on investment? Does its gain outweigh its...
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One of the fundamentals of running a WordPress website is knowing how and when to update the core files, plugins, and themes that comprise it. In the past updating WordPress, while still relatively easy, had a bit more guesswork than it does today. Since WordPress 3.7 was released automatic updates...
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Gravity Forms is one of the best WordPress form plugins available today. It lets you manage, distribute and connect your forms on your WordPress site. I’ve been using it for a few years now across multiple sites, and in that time, the plugin has continued to add new features and expand what...
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Way back when, we didn’t have these fancy drag and drop systems. If you wanted to move something from one side of the screen to another you had to go into FrontPage, Dreamweaver, or whatever you were using to create your website, and create a place for it to exist on the screen. Then you had to...
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Customer Relationship Management (or CRM) is a staple of successful businesses and has been for some time. In the early days of customer relationship management (the practice) businessmen and women used a simple rolodex (an analogue, desktop notecard binder with alphabetical place markers) to keep...
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YouTube is an incredibly powerful tool. It handles storing, encoding, compressing and playing videos so you don’t have to worry about compatibility across an ever-increasing number of browsers and devices. Adding YouTube videos to WordPress is fairly simple because of oEmbed support added in...
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Before we get too involved here, let’s answer one all-important question first: Why Do You Need Followers? The number of followers you have can really boost your ego and make you feel great (assuming it’s a good number, and not a bad number), but that’s not the main reason to get...
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Chances are that if you’ve been using WordPress for a while then you’ve heard of something called a shortcode. Ok, that might be an understatement. If you’ve been using WordPress for a month then chances are you’ve already been using shortcodes left and right. It’s...
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