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In almost every case, the websites you visit are trying to sell you something. It can be a service, a product, even a theme or a plugin. However, you’ll be struggling to get any type of conversion unless you understand the way your visitors think and what they want. When it comes to online...
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Data management is imperative to understand what your business is doing well, and where you could be putting in the extra effort. Tools like Google Analytics, SEMRush, Moz Pro, and even Jetpack give you these much-needed insights into your business. But to really make the most of them, you have to...
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WooCommerce is the de-facto e-commerce king when it comes to WordPress websites. However, it’s not the only player in town and in fact, it may not be the perfect option for your store. In fact, there are plenty of WooCommerce alternatives available that might suit your needs better. Choosing...
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Live chat is a fantastic way to engage with your users and answer any questions they might have. However, being on call 24/7 – or anything close to it – is impossible for a single person to do. Plus, sometimes you’ll need to deal with multiple requests at once, which can tank your...
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Regardless of what type of website you run, it’s bound to have dozens (if not hundreds) of outbound links. As time passes, some of those links might stop being relevant or become broken, so it’s crucial that you keep track of them. You can always create a list of all the links...
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So, you’ve finally realized that filling your monitor with a collage of post-it notes is perhaps not the best way to keep track of your thoughts. Great! But now what? Thankfully the web is full of note taking and note organizing apps. And today, we’ll take a look at what might be the...
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WordPress might not be the first thing that comes to mind when you think about academic research. I never told my students to check out WordPress when I was teaching them about JSTOR, Google Scholar, EBSCO, ProjectMUSE, or any other scholarly database. But maybe I should have! It turns out that...
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Images can often enhance the quality of your website, and they’re key to implementing a visual marketing strategy. However, the more media-heavy your site is, the greater the impact on your loading times. If your website takes too long to load, it doesn’t matter how stunning it looks...
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Starting an online store is never simple, regardless of the platform you choose. However, there are a lot of well-documented pitfalls you can avoid if you know what they are. If you don’t, your chances of getting your store off the ground won’t look so good. The good news is you...
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In a nutshell, text-to-speech technology is a powerful way to enable people to experience the web who otherwise couldn’t. As the technology has evolved, it works quite admirably – although it hasn’t gotten to the point where it sounds as natural as if someone were reading aloud to...
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Every website has an IP address that identifies it among all others. Theoretically, you could navigate the web using only IP addresses instead of domain names, but this wouldn’t be practical. To understand how IP addresses and domains relate to each other, you need to get to know the Domain...
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Caching is one of the most effective ways to ensure your website loads faster for your visitors. However, for optimal results, your site should tell browsers exactly what content they need to cache. Caching plugins often don’t give you full control over these settings, so it’s up to you...
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