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Creating content is a blogger’s main job, and even if your site isn’t blog-focused, it may still be heavy on content. Finding a keyword to start with is…well, just the start. There are a lot of other keywords that you could and should use. That is if you could only discover them...
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An effective SEO strategy is designed with both search engine bots and real users in mind. One way to make your website more user-friendly is by creating an HTML sitemap. Fortunately, this process is easier than you might expect. In this post, we’ll take a closer look at HTML sitemaps and their...
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If you want customers to be able to find your website, it’s important to make Search Engine Optimization (SEO) a priority. However, this broad process involves varying techniques, some of which happen away from your own site. Once you understand the concept of off-page SEO and know a few best...
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Search Engine Optimization (SEO) plays a critical role in your website’s growth. On-page SEO is particularly important for your site, and it comprises a long list of optimization techniques. Therefore, using a detailed checklist can help ensure that you maximize your on-page SEO efforts. In...
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Are you auditing your website’s SEO optimization, launching a brand new site, or branching out into a new area of expertise? Keyword mapping could help you better position your website to rank well in the search engine results pages (SERPs). If you’re not sure what’s involved in...
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Google may be the 800-pound gorilla in the search engine area, but it’s not the only contender. With so many alternative search engines to choose from, it pays to know your options. Whether you want a better search experience for yourself or you want to gear your site to a new segment of your...
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Every website owner should understand the ins and outs of sitemaps. Your sitemap is what tells search engines what exists on your site so that the pages can be included in search results. And sitemaps also help users find their way around your website once they’ve landed on a page. In this...
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SEO is complicated. You can go all-in and try to game the search algorithms for fast outcomes, or you can aim for grey areas that skirt around the boundaries of best practices’ ethics. The alternative approach is to spend a lot of time optimizing your content and wait patiently for results....
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When starting a new website, selecting a domain name is one of the most important decisions you’ll need to make. It will be an identifier for your site, not only as a title, but a home base. You may be wondering, then if that URL could affect your site’s SEO. It can definitely impact...
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Search Engine Optimization (SEO) is essential for your website’s visibility. However, not all methods are created equal. Relying on outdated and bad SEO tactics can harm your rankings in the Search Engine Results Pages (SERPs). The good news is that there are plenty of excellent alternatives...
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If your website relies on organic traffic, it depends significantly on the Search Engine Results Pages (SERPs). Your content should ideally appear in the SERP for your target keywords (preferably in the top spots). If it doesn’t, you might be going about Search Engine Optimization (SEO) all...
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To reach as wide an audience as you possibly can with your website, you may want to consider people who don’t speak the same language as you or who may live abroad. There are two major benefits to multilingual SEO and International SEO. First, your website will be searchable in new markets. That...
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