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When people talk about Search Engine Optimization (SEO), they typically focus on Google. However, pouring all of your energy into that one search engine could result in missing out on other key traffic sources. Although Yahoo! has fewer users, it’s still worth optimizing your content for this...
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When your website has links pointing to it, whether those are internal or external links, your organic traffic is likely to improve. Both from users clicking those links on external sites, and from search engines “crawling” the web and finding your content. Using various SEO link...
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You may not use it, but you’re probably familiar with Bing. The Microsoft-owned search engine launched as a Google alternative in 2009. Since its launch, Bing has slowly but surely grown its market share. Therefore, ignoring Bing when it comes to Search Engine Optimization (SEO) can be a...
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Link building should be a standard part of any SEO campaign. The idea is that the more high-quality, authoritative, trustworthy sites there are linking back to your content, the higher your site will appear in search engine results and the more traffic you’ll see. And there are a lot of ways to...
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Backlinks are an integral part of your SEO content marketing strategy. Search engines think of backlinks as votes for your content. While there are some backlinks that aren’t great for your site (which we’ll get into), the more backlinks you have in general, the higher your search...
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Submitting an XML sitemap can provide search engines with a full breakdown of every website page you want them to index. Therefore, it’s an essential step in your Search Engine Optimization (SEO) strategy. While your trusted sitemap plugin may have created your beautiful sitemap for you, your...
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Whether you want to pursue a career in online marketing or boost your search engine visibility, acquiring Search Engine Optimization (SEO) skills can be advantageous. However, figuring out how to become an SEO expert – and what SEO expertise entails – is an essential first step. In this post,...
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You want your website to be a hub of knowledge on its topic, a leader in its field, an authority-filled virtual gathering place for your audience. After narrowing down your keywords to a select few that you want your site to rank for, you create content that uses them. And uses them. And uses them....
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If you want your website to rank well in the Search Engine Results Pages (SERPs), you’ll need to publish high-quality, relevant, Search Engine Optimized (SEO) content. However, determining the correct length for your articles can be challenging. That’s why learning the best word count...
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Learning some Search Engine Optimization (SEO) skills can help boost your visibility in Search Engine Results Pages (SERPs). Even if you already have an optimization strategy in place, it could be worth taking the time to discover the latest updates in the field. Fortunately, SEO training courses...
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By now, you’ve surely heard that your website prefix should be HTTPS, not HTTP. Changing your website URL’s prefix from HTTP to HTTPS is an important step in securing your website overall, improving your page rank and SEO trustworthiness, and giving your users (and yourself) peace of mind. But...
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A focus keyword or focus keyphrase is the search term that you want a page or post on your website to rank for. There’s a problem, though. When you’re dying for your website to rank for a specific keyword, you’ll want to optimize as many pages and posts as possible for that...
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