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Writing simple content isn’t about dumbing it down. Instead, it’s about reaching and then keeping a wider audience by making your content easier to comprehend. More than anything else, you want readers to grasp what you’re saying. The Yoast SEO Readability Score is a way to check...
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When we talk about search engines, one or two big players get most of the attention. However, there are plenty of Google alternatives that can help you find the content and products you’re looking for. Ecosia is one of them, and it comes with an environmentally-friendly twist. If you see...
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Adding schema markup to your site can help you boost your search engine rankings. However, if you have little coding experience (or none at all), this may seem like a daunting task. Fortunately, we’ve put together a schema markup SEO guide to help you get started and not be overwhelmed. In...
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Cloudways is a managed WordPress hosting provider that is among the best, and it’s likely that you haven’t seen anything quite like it before. Companies such as WP Engine, Flywheel, and Pressable (along with many others) provide optimized server environments for WordPress, complete...
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When people talk about Search Engine Optimization (SEO), they typically focus on Google. However, pouring all of your energy into that one search engine could result in missing out on other key traffic sources. Although Yahoo! has fewer users, it’s still worth optimizing your content for this...
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When your website has links pointing to it, whether those are internal or external links, your organic traffic is likely to improve. Both from users clicking those links on external sites, and from search engines “crawling” the web and finding your content. Using various SEO link...
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You may not use it, but you’re probably familiar with Bing. The Microsoft-owned search engine launched as a Google alternative in 2009. Since its launch, Bing has slowly but surely grown its market share. Therefore, ignoring Bing when it comes to Search Engine Optimization (SEO) can be a...
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Link building should be a standard part of any SEO campaign. The idea is that the more high-quality, authoritative, trustworthy sites there are linking back to your content, the higher your site will appear in search engine results and the more traffic you’ll see. And there are a lot of ways to...
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Backlinks are an integral part of your SEO content marketing strategy. Search engines think of backlinks as votes for your content. While there are some backlinks that aren’t great for your site (which we’ll get into), the more backlinks you have in general, the higher your search...
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Submitting an XML sitemap can provide search engines with a full breakdown of every website page you want them to index. Therefore, it’s an essential step in your Search Engine Optimization (SEO) strategy. While your trusted sitemap plugin may have created your beautiful sitemap for you, your...
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Whether you want to pursue a career in online marketing or boost your search engine visibility, acquiring Search Engine Optimization (SEO) skills can be advantageous. However, figuring out how to become an SEO expert – and what SEO expertise entails – is an essential first step. In this post,...
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You want your website to be a hub of knowledge on its topic, a leader in its field, an authority-filled virtual gathering place for your audience. After narrowing down your keywords to a select few that you want your site to rank for, you create content that uses them. And uses them. And uses them....
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