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You may already know how Search Engine Optimization (SEO) works and why it’s important. However, it’s not enough just to use keywords in your posts and write eye-catching meta descriptions. For optimal website performance, you’ll also need to work on your image SEO. In this post,...
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When users see your pages in the Search Engine Results Pages (SERPs), they only get a brief glimpse into their content. Therefore, readers need to decide which results to click on based on article titles, website names, and meta descriptions. In particular, meta descriptions are essential to Search...
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If you use a Search Engine Optimization (SEO) plugin such as Yoast SEO or Rank Math, you may already be familiar with the “SEO page title”. This element shows readers what to expect from the page in search results, and helps Google understand and index your content. Therefore, creating...
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Your chosen permalink structure can impact your website’s Search Engine Optimization (SEO). WordPress enables you to select from multiple URL formats, but not all of them are very SEO or user-friendly. Therefore, understanding how permalinks work in WordPress and their impact on SEO is...
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Optimizing your website for faster performance is more important than ever. Website users expect a seamless user experience and SERPs favor sites that load quickly. As a result, you need to optimize your images, including GIFs, for site performance. If you’re the kind of person who uses GIFs...
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After all of that work you put into your website and its content, imagine if Google never even knew it existed? How could you expect to get many—or any—visitors? Having your sitemap in your Google Search Console account is necessary to have the best performance in search rankings. Without it,...
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Need to compress and optimize the images on your website for improved site performance? Google’s image compression tool Squoosh.App could be a great option for you. In this article, we’re going to go over what Squoosh is, how to use it, and how it could help website owners optimize their...
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Nobody sets up a website in the hopes of it never being found—what would be the point? But if the major search engines don’t know your site exists, they won’t be able to list your site in search results. And without appearing in search engine results, you can pretty much kiss most of...
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Google considers many factors when ranking content in its search results. Some of these”signals” affect rankings directly, while others indirectly impact them. E-A-T or Expertise, Authoritativeness, and Trustworthiness are Search Engine Optimization (SEO) elements that Google values....
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A lot of work goes into building and designing a professional, functional, and accessible website. However, if you want your site to rank well in organic search results, it’s essential to focus on optimizing your site for SEO. Doing so takes time, and you will need to learn many SEO skills...
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There are several ways to redirect users and search engines from one URL to another. 301 redirects, in particular, tell browsers that a page moved permanently. That means the old URL isn’t in service anymore and that the browser can send users to the page’s new location. This setup can...
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Webmaster tools offer various ways to boost your Search Engine Optimization (SEO). They’re available through platforms such as Google Search Console, Bing, and Yandex. We recommend submitting your sitemap to Yandex Webmaster tools if you haven’t already. Doing so can help you optimize...
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