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Google may be the most-used search engine in the world, but it’s not the only option out there. Search engine users tend to be loyal customers, as they’ve bought into a specific ecosystem for specific reasons. So while many pledge their allegiance to Google, others are devoted to an...
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The idea of grey hat SEO is that there are Search Engine Optimization (SEO) techniques that don’t quite over cross over to the dark side but veer close to it. Technically, grey hat SEO strategies are allowed by search engines. However, these tactics tend to fall in a grey area both morally...
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If you want potential customers to find your website, it’s essential to prioritize Search Engine Optimization (SEO). However, to prevent your site from being penalized or or even banned from search results, it’s necessary to stick to what are known as white hat SEO practices. This post...
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Search Engine Optimization (SEO) plays a crucial role in driving traffic to your site. However, using underhanded and shady methods (known as black hat SEO tactics) to boost your rankings can result in penalties from search engines. Therefore, it’s essential to understand which practices are...
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DuckDuckGo stands out from its competitors for many other reasons than its fun name and branding. While they do have fantastic marketing, DuckDuckGo affords you a level of privacy that most other search engines don’t, can’t, or are unwilling to match. Furthermore, understanding...
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Duplicate content refers to content that appears online in more than one place. By “place,” we mean a page with a unique URL. It can be exactly the same content or almost exactly the same, and it can be on the same website or on another site. You may not get penalized — technically...
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WordPress is one of the most well-known and widely-used content management systems (CMS) on the web. But how popular is it, exactly? What is the WordPress market share, and how much of the web runs on its infrastructure? From small personal blogs to major corporate and e-commerce websites, a huge...
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Writing simple content isn’t about dumbing it down. Instead, it’s about reaching and then keeping a wider audience by making your content easier to comprehend. More than anything else, you want readers to grasp what you’re saying. The Yoast SEO Readability Score is a way to check...
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When we talk about search engines, one or two big players get most of the attention. However, there are plenty of Google alternatives that can help you find the content and products you’re looking for. Ecosia is one of them, and it comes with an environmentally-friendly twist. If you see...
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Adding schema markup to your site can help you boost your search engine rankings. However, if you have little coding experience (or none at all), this may seem like a daunting task. Fortunately, we’ve put together a schema markup SEO guide to help you get started and not be overwhelmed. In...
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Cloudways is a managed WordPress hosting provider that is among the best, and it’s likely that you haven’t seen anything quite like it before. Companies such as WP Engine, Flywheel, and Pressable (along with many others) provide optimized server environments for WordPress, complete...
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When people talk about Search Engine Optimization (SEO), they typically focus on Google. However, pouring all of your energy into that one search engine could result in missing out on other key traffic sources. Although Yahoo! has fewer users, it’s still worth optimizing your content for this...
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