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Google considers many factors when ranking content in its search results. Some of these”signals” affect rankings directly, while others indirectly impact them. E-A-T or Expertise, Authoritativeness, and Trustworthiness are Search Engine Optimization (SEO) elements that Google values....
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A lot of work goes into building and designing a professional, functional, and accessible website. However, if you want your site to rank well in organic search results, it’s essential to focus on optimizing your site for SEO. Doing so takes time, and you will need to learn many SEO skills...
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There are several ways to redirect users and search engines from one URL to another. 301 redirects, in particular, tell browsers that a page moved permanently. That means the old URL isn’t in service anymore and that the browser can send users to the page’s new location. This setup can...
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Webmaster tools offer various ways to boost your Search Engine Optimization (SEO). They’re available through platforms such as Google Search Console, Bing, and Yandex. We recommend submitting your sitemap to Yandex Webmaster tools if you haven’t already. Doing so can help you optimize...
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If you’re a website owner, you probably want to know how to make your site as secure as possible. Securing your website and converting it to HTTPS should be a priority. You have likely heard two terms floating around that are essential to getting you there: TLS vs SSL. What do they mean? Is one...
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Imagine going to Amazon’s homepage and finding a bunch of products listed but no way to get to any of them. Or using Google to search for an item you want to buy and finding…nothing. Internal links are the highways of a website. Without them, it’s nearly impossible for a visitor...
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As a site owner, you’re probably always looking for the best way to secure your WordPress website. There are a few options available to help you out, and one of them is a TLS certificate. In addition to letting search engines and users know your WordPress website is secure, TLS can help...
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Over the years, the advice on whether or not meta descriptions of elements on a website are important for SEO. Google has gone back and forth on the issue, even while still using the information in their results. They just say it doesn’t help the actual rankings. That said, alternate text for...
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Great typography on a website can have a positive impact on conversions. Choosing the right fonts and optimizing them is crucial. Google Fonts is a highly popular service, as they are well-designed and can add an extra level of elegance to default websites. Unfortunately, like anything else on the...
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When you save a draft or update a post, WordPress stores a copy of the changes from the previous version. This feature is helpful if you ever need to revert to a previous version of your content, but these revisions take space in your database. If you have a lot of revisions, this can take up your...
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A slow website can harm your search engine rankings and turn visitors away. Furthermore, having large image files is one of the main causes of slow loading times. Fortunately, there are several ways you can optimize images for web performance. In this post, we’ll discuss the impact of images...
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Using images, videos, and other files can improve the quality of your blog posts and enhance your WordPress website’s appearance. However, including too many “heavy” elements could slow down your site and affect its overall performance. Fortunately, lossless compression can reduce...
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