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Writing simple content isn’t about dumbing it down. Instead, it’s about reaching and then keeping a wider audience by making your content easier to comprehend. More than anything else, you want readers to grasp what you’re saying. The Yoast SEO Readability Score is a way to check...
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When I was a kid, one of my favorite movies to watch was Disney’s 101 Dalmatians. What can I say — those puppies were so stinkin’ cute! One of the movie’s quotes that always stuck with me was something Rodger says to Anita: “Melody first, my dear, and then the lyrics.” It’s a rule...
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For the most part, writing has a single purpose: to communicate. That means that as writers, it is our job to get to the point as quickly and as concisely as possible. Burying the lede means the opposite of that. When someone buries the lede it means the writer is holding the most important...
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ChatGPT has greatly impacted how we create since it burst onto the scene in November 2022. With the chops to help you craft outlines, headlines, paragraphs, or full blog posts, digital creators everywhere are warming up to the idea of creating content with artificial intelligence (AI). As AI...
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Search Engine Optimization (SEO) plays a critical role in your website’s growth. On-page SEO is particularly important for your site, and it comprises a long list of optimization techniques. Therefore, using a detailed checklist can help ensure that you maximize your on-page SEO efforts. In...
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Business writing can become tedious and time-consuming. We often type the same words multiple times within an email, on social media, in presentations, articles, or within user’s guides. One way to help streamline the writing process is to use an app called Text Expander. This app allows you to...
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When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release...
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Search Engine Optimization (SEO) is essential for your website’s visibility. However, not all methods are created equal. Relying on outdated and bad SEO tactics can harm your rankings in the Search Engine Results Pages (SERPs). The good news is that there are plenty of excellent alternatives...
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When starting a blog, one of the most pressing questions surrounds blog post length. How long should a blog post be? How much should you be writing, really? What’s an average post length that will ultimately help you to rank in Google search results? The question of blog post length doesn’t...
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With competition on the internet ramping up, you need the ability to create landing pages that stand out and perform. Every business or personal website that requires better conversion rates must invest time and technology into creating landing pages. At their best, landing pages simplify offers,...
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Smoking, eating fried foods, habitual base jumping, using outdated ecommerce strategies – all of these habits can get you into trouble. But, habits are hard to break – especially when that habit caused an uptick in site traffic. It’s all too easy to grow complacent and go through the...
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Busy professionals can always use more hours in their day, and deciding to hire a virtual assistant (VA) is one of the best and most recommended ways to create that time. VAs provide just about every type of support service you can think of that can be performed remotely. They work with...
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