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Very few things have a bigger impact on a business’s bottom line than its prices. One of the four Ps of the marketing mix, the price tag you attach to your products will directly impact the demand for your products as well as margin per unit. In other words, changing your prices is a quick way to...
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Client education is all in a day’s work for web developers and designers; often, it’s part of the pitching process. Some clients don’t care how we build their sites, as long as we build them well. Others, however, know just enough to be dangerous – they want the details and are...
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The life of a small business owner operating in the WordPress space can be at once, fun, challenging and even outright frustrating. It’s as though you are endlessly trying to manage the balance between growing your business and maintaining some degree of sanity. This is the life of an...
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Although this post is directed towards WordPress developers, it applies to anyone working in the WordPress freelance arena. There are really only two kinds of entrepreneurial freelancers: Those who place a high value on personal performance and improvement. Those who become more comfortable with...
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How, exactly, does one tell a story with their web design? And how can that possibly have anything to do with a website’s success? Learn the answers to these questions and more in this edition of Divi Nation as guest host Melissa Love and our host Nathan B. Weller explore the topic of...
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The shift to a global economy has already begun, but that doesn’t mean there aren’t a lot of merchant accounts and service providers still playing catch-up. Even governments are scrambling to adapt to a new economy as evidenced by the EU VAT laws that came into place earlier this year. There...
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Let me ask you one question: How’s the conversion on your site? If your ears are now drooping and you suddenly feel the need to go skulking off to wallow in self-pity as you begin to ponder those numbers — don’t. Conversion is one of those things that just about every business and...
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Getting your freelance WordPress business up and running can be an exciting time. It’s your chance to break out of the nine-to-five grind and build something you can be proud of. But the feeling of excitement is often short-lived. It usually doesn’t take more than a few days for the realization...
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Search Engine Optimization (SEO), most of us would agree, is vital in ensuring the success of many clients’ WordPress websites. If nobody finds your client’s site, that client isn’t going to get business from it and they’re not going to be able to justify spending any more...
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In the business world, there’s one particular worst-kept secret that’s always interested me: it’s cheaper and easier to convince existing customers to buy from you again than it is to attract brand new customers. Despite this, many business owners continue to splurge large portions of...
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It seems a bit crazy to think that 2016 is just a few months away, and yet… here we are. With Summer winding down in here in America, there’s a lot to look forward to — like the Pumpkin Spice Latte from Starbucks finally coming back when Fall gets here. On a more serious note,...
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Divi 2.5 is here, and it’s packed with some really great new features that are going to improve your experience with the Divi Builder by leaps and bounds. One of the big focuses in 2.5 was to add new features that save you time and remove unnecessary tedium from the building process. Many of...
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