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Many businesses think of customer support as a cost center. It’s a part of your business with a (potentially hefty) cost attached, but which doesn’t directly generate revenue. With this in mind, I can understand why many business owners view the costs attached to customer support with...
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If you’ve been a WordPress developer and/or designer for long, you’ll have likely dealt with this problem. You landed several really great clients or even a full-time spot. Your workday is filled with answering client demands, attending meetings, and hunting down that perfect plugin....
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Fear. No single emotion has greater potential to stop you from achieving your goals in life – if you choose to allow it. Fear of failure, fear of making the wrong choice, fear of setting your prices incorrectly, fear of not being able to land clients – the potential sources of fear is as...
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For some time now, Pinterest has allowed companies and bloggers to pay to promote their pins, after which the platform shows pins to Pinterest users who might have an interest in the product. But now, some Pinterest users can purchase products without leaving the platform. That’s possible...
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Do you ever give any thought to the potential risks that your WordPress business might be facing? If you’re like most small business owners, you probably don’t. Sure, every now and then a “what if?” thought pops into your head. But dealing with client inquiries, lead generation and a...
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Here’s the scenario: you need a website – for yourself or a client – with some more advanced community features. That might mean advanced user accounts, forums, private messaging, chat, better commenting, or any other manner of features to enhance the way users can interact with a...
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Imagine the scene. You’re pitching an idea to a client, or explaining how a new feature in their WordPress site will work. You’re confident your approach will help their business in a myriad of ways. But you see their eyes glaze over. There is a pause during the conference call. The...
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If you’re a fan of fishing, you’ll know what I mean when I say everyone’s always looking to land “the big one”. And it seems that the same mentality holds true for WordPress professionals. It’s this idea that bigger clients are better. Not so big of course that you’re having to deal...
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You might be asking yourself: Divi 2.5? Wait, I thought The Divi Builder Plugin was next on the production timeline? You’re right, we originally planned to release The Divi Builder Plugin before Divi 2.5. After some thought, we flip-flopped and decided it would better serve everyone if we...
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We’ve all been there – a client who is a newcomer to WordPress and needs their hand holding through every step of their new site. However, you can’t just leave them to struggle – if clients are discouraged from learning how to use WordPress, their skills won’t improve and it’ll...
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There’s a well-known phrase in the business world: “revenue is vanity, profit is sanity.” Because it’s a catchy quote, it’s easy to ignore the important point that it highlights – that most entrepreneurs prefer to chase eye-catching metrics that make them look good, rather than the...
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Most of us are already familiar with the size of the WordPress landscape. Ripe with opportunity, it’s a freelancer’s dream. The variety of different ways in which you can earn an income are mind boggling and are only limited by your creativity. It really doesn’t matter whether you looking...
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