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As a SaaS company aiming for growth, you are probably focused on getting more customers, but are you aware that if you can’t keep your current customers getting new ones is a Sisyphean endeavor? SaaS churn rate is one of those factors that reflects the health of a company’s customer base....
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Growing your WordPress development business has many challenges, one of which is running an effective first meeting with a new prospect. With no existing relationship to fall back on, there are many unknowns. Will your personalities clash? Will they scoff at your rates? Will they like your...
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One of the biggest WordPress new items of late has been the announcement that Automattic has acquired WooThemes, the company behind the free WordPress eCommerce plugin, WooCommerce. There has been a good deal of speculation – as one might expect – about what this might mean for the WordPress...
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Many businesses think of customer support as a cost center. It’s a part of your business with a (potentially hefty) cost attached, but which doesn’t directly generate revenue. With this in mind, I can understand why many business owners view the costs attached to customer support with...
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If you’ve been a WordPress developer and/or designer for long, you’ll have likely dealt with this problem. You landed several really great clients or even a full-time spot. Your workday is filled with answering client demands, attending meetings, and hunting down that perfect plugin....
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Fear. No single emotion has greater potential to stop you from achieving your goals in life – if you choose to allow it. Fear of failure, fear of making the wrong choice, fear of setting your prices incorrectly, fear of not being able to land clients – the potential sources of fear is as...
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For some time now, Pinterest has allowed companies and bloggers to pay to promote their pins, after which the platform shows pins to Pinterest users who might have an interest in the product. But now, some Pinterest users can purchase products without leaving the platform. That’s possible...
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Do you ever give any thought to the potential risks that your WordPress business might be facing? If you’re like most small business owners, you probably don’t. Sure, every now and then a “what if?” thought pops into your head. But dealing with client inquiries, lead generation and a...
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Here’s the scenario: you need a website – for yourself or a client – with some more advanced community features. That might mean advanced user accounts, forums, private messaging, chat, better commenting, or any other manner of features to enhance the way users can interact with a...
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Imagine the scene. You’re pitching an idea to a client, or explaining how a new feature in their WordPress site will work. You’re confident your approach will help their business in a myriad of ways. But you see their eyes glaze over. There is a pause during the conference call. The...
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If you’re a fan of fishing, you’ll know what I mean when I say everyone’s always looking to land “the big one”. And it seems that the same mentality holds true for WordPress professionals. It’s this idea that bigger clients are better. Not so big of course that you’re having to deal...
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You might be asking yourself: Divi 2.5? Wait, I thought The Divi Builder Plugin was next on the production timeline? You’re right, we originally planned to release The Divi Builder Plugin before Divi 2.5. After some thought, we flip-flopped and decided it would better serve everyone if we...
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