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No longer a clunky, text-based interface, email has become a searchable filing cabinet, to-do list, CRM and project management tool all rolled into one. If you’ve ever tried a little productivity app called Rescue Time, you were probably shocked to discover exactly how much time you spend in your...
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Since the release of the Bloom plugin, we’ve been rolling out a series of reviews about various email marketing services that you can use with it. We’ve covered quite a few to help give our readers a better understanding of what each one offers and how they measure up against each...
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Even if you were living under a rock and in a cave, I’d be willing to bet you’ve heard of content marketing. It’s been the buzzword of the year for several years running and it doesn’t appear to going away anytime soon. It’s the modern method of selling and selling has been going...
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Yup — that’s right. Another month has come to a close. As I’m writing this, I’m enjoying the sunshine and a bit of summer fun here on the West Coast of U.S.A. (Yay, summer!) This month (as usual) has been another great month for Elegant Themes and WordPress enthusiasts alike....
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Why, in an age when online privacy is a bigger issue than ever before, are some bloggers happy to share one of their most personal of details: How much they earn. That’s right: every month, bloggers are sharing a line-by-line breakdown of their earnings with thousands of people. These...
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These days, you want to create a LinkedIn profile that will get praise on the web. A profile that will get recruiters to dial your number… a profile that will clog your profile with thousands of InMail messages. Indeed, having a presence on LinkedIn can increase your odds of being recruited. The...
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Not all clients initially come to you looking for a brand new website. That may be what’s needed, but often the starting point is an existing site. It might be outdated or in a state of disrepair, or maybe it’s built using a theme that’s no longer supported. Landing clients who have an...
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The internet: not an insignificant invention, you’d have to agree. Many might say that it’s reducing its users’ attention spans however, and it’s clear that it doesn’t engage everyone to the same extent as other media may be able to. Take Facebook as a prime example, where engagement on...
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Making the leap from written content to video on your website can feel like a scary proposition. But there is no getting around the fact that the use of video is becoming more the rule than the exception. What was once only possible using expensive high-end equipment has now become commonplace,...
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All bark, no bite. That about sums up the average marketing campaign for a small business. A great marketing campaign isn’t just about planning. Nor is is all about taking action. Your best chance of creating a campaign that that works is by finding the correct balance between targeting,...
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One cannot be praiseworthy enough of the way in which WordPress has been built to extend endlessly via its plugin ecosystem. Yet plugins sometimes get a bad rap. Anyone who’s been using WordPress for more than five minutes will have found themselves, at one time or another, bemoaning a...
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Managing the natural ebb and flow of work as a freelance WordPress developer takes some getting used to. Actually, all freelancers are faced with the same challenge; it’s just part of doing business. Eventually you become more comfortable with the process, but never 100% immune to the effects of...
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